Prices checked 30 September 2026Updated

Quetzal vs Apaya: the Apaya alternative that makes the posts

Apaya and Quetzal make the same promise: read your website, then make and publish the posts. They differ in what they make and who they suit.

Quick answer

Pick Quetzal if you want the posts made for you: planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Apaya if you want text and image posts plus a blog autopilot, from $69 a month per brand (Spark).

Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Designed images start on Starter, a new AI post on every network every day on Growth, and AI reels on Pro.

Apaya's entry plan costs less than Quetzal billed monthly.

14 days free. Card required, nothing charged today.

At a glance

Best for

Apaya
Businesses that want text and image posts plus a blog autopilot from one brand framework
Quetzal
Businesses and agencies that want the posts made for them

Who makes the posts

Apaya
Its AI plans and drafts posts for you to approve
Quetzal
Quetzal plans and writes them from your brand; you approve them or let it run. A new AI post on every network every day from Growth.

AI video

Apaya
Not listed on their site
Quetzal
Presenter reels with word-timed captions from Pro, 10 a month; no generated video on the plans below it

Networks it publishes to

Apaya
10 networks, including Instagram, Facebook, LinkedIn, TikTok, X and YouTube
Quetzal
Instagram, Facebook, LinkedIn, TikTok, X and YouTube

Approval before publishing

Apaya
Yes
Quetzal
Yes: review mode holds every post, and clients approve by link

Comments and messages

Apaya
No inbox
Quetzal
Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox

App languages

Apaya
Not listed on their site
Quetzal
English and Spanish; posts in your brand's language, with its regional variant

Price from

Apaya
$69 a month per brand (Spark)
Quetzal
$116 a month per brand (Starter)

Billed yearly

Apaya
$55 a month per brand, billed yearly (Spark)
Quetzal
$89 a month, billed yearly (Starter)

Free plan

Apaya
No
Quetzal
No

Free trial

Apaya
3 days, card not stated
Quetzal
14 days; card required, nothing charged today

Refunds

Apaya
No refunds once the trial ends; a cancelled plan stays active to the end of the period already paid.
Quetzal
Cancel within the 14-day trial and pay nothing. Yearly and quarterly plans cancelled within 30 days of a charge are refunded minus the months started; otherwise no refunds.

Apaya's price basis: Per brand, per month; one brand included, each extra brand paid on top. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.

Where Apaya wins

  • Builds a brand framework from your website
  • Post Autopilot schedules and publishes generated posts
  • A blog autopilot and website monitoring on the middle tier

Stay with Apaya if you want text and image posts plus a blog autopilot, and do not need video.

Where Quetzal is different

Finished reels, ready to publish

From Pro, Quetzal makes 10 AI reels a month: a presenter says a script written from your brand, with captions timed to each word, and the reel publishes like any other post.

LinkedIn written to its own rules

LinkedIn posts follow a dedicated engine: one point for one reader, a hook from a fixed set of proven mechanisms, a single clear ask at the end and no hashtags. Your other networks get their own version of each idea.

Next week is planned from last week's results

Every post is measured after it goes out, and what worked for your own accounts shapes what Quetzal plans next. You do not have to read a report to benefit from it.

Clients approve without an account

Each client gets a private link to approve posts or ask for a change, with no seat and no login. Review mode holds every post until someone says yes.

What it costs at your size

One brand, three accounts

Apaya
$69 (Spark)
Quetzal
$116 (Starter)

One brand, six accounts

Apaya
Depends on their plan limits
Quetzal
$298 (Growth)

Three brands, three accounts each

Apaya
Depends on their plan limits
Quetzal
$313 (3 × Starter)

Monthly billing on both sides, each tool in its own unit (Apaya: per brand). Three brands on Quetzal are three workspaces on one agency invoice, each 10% off. An account is one connected social profile.

Switching from Apaya

Connect your accounts to Quetzal and paste your website. Quetzal reads your brand from the source and drafts the first week.

If Apaya's blog autopilot is doing its job, keep it for the blog. Quetzal handles social media.

Which one to choose

Choose Quetzal if you want reels and LinkedIn written to its own rules, with clients approving by link.

Try for free

Choose Apaya if you want text and image posts plus a blog autopilot, and do not need video.

Visit Apaya

Questions people ask

Is Quetzal better than Apaya?

They overlap more than most tools on this site. Both read your website and publish on autopilot. Quetzal makes presenter reels from Pro, writes LinkedIn to a dedicated engine and gives clients approval links; Apaya runs a blog autopilot, which Quetzal does not.

What is the main difference between Quetzal and Apaya?

Apaya spans social posts and your blog. Quetzal concentrates on social media, with video and per-network writing.

Which is cheaper for one brand with three accounts?

Billed monthly, Quetzal costs $116 (Starter) for one brand with three accounts and $298 (Growth) with six. Apaya costs $69 (Spark) with three accounts; with six, it depends on their plan limits. Apaya's entry plan costs less than Quetzal billed monthly.

Does Apaya create posts, images or video for you?

According to Apaya's own pages, checked on 30 September 2026: its AI plans and drafts posts for you to approve. Quetzal writes the posts on every plan, designs images from Starter and makes AI reels from Pro.

Can I use Quetzal and Apaya together?

Yes. Apaya for the blog and Quetzal for social media do not overlap, so running both is straightforward.

How do I move from Apaya to Quetzal?

Connect your accounts, paste your website and review the brand kit Quetzal builds. Your first week is drafted for approval.

Decide with your own week in front of you

Type your website and see the posts Quetzal makes for your brand, free and without an account. Or start the trial and connect your accounts.

14 days free. Card required, nothing charged today.

How we compare

Apaya's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Apaya's own pages on 30 September 2026; where Apaya does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Apaya is a trademark of its owner; Quetzal is not affiliated with Apaya.

Apaya alternative: Quetzal vs Apaya (2026)