Marketing automation

Marketing automation for a business without a marketing team

Most marketing automation schedules what a team already made. Quetzal automates the making: it plans, designs, writes and publishes your social content every week from your website and your results, across Instagram, Facebook, LinkedIn, TikTok, X and YouTube, and learns which posts work. It is built for businesses that have no marketing team to feed a scheduler.

The gap in classic marketing automation

Email sequences, CRMs and schedulers automate distribution. They assume someone upstream produces the content, the images and the video every week. In a business without a marketing hire, that assumption is where the whole system stalls: an empty scheduler automates nothing.

What Quetzal automates instead

The production line, end to end, under rules you set once.

  • Planning: a weekly mix of formats and topics derived from your site and your best-performing posts.
  • Making: designed images, carousels, stories and short video, with copy in your voice and language.
  • Publishing: each platform at its own best local hour, with the platform's formatting rules applied.
  • Learning: engagement flows back into next week's plan, so the mix shifts toward what your audience responds to.
  • Guardrails: brand casing, the official website, language, safety filters and quality judges, all in code.

Three ways to run it

Off, where you create pieces on demand; review, where everything waits for an approval from the app or a no-account link; full, where it publishes under your guidelines. Agencies run one workspace per client under one bill.

See the gaps first

The free brand check scores your website and positioning out of 100 and names the three gaps costing you most. Then the live demo builds three finished pieces with your brand, still without a signup.

Start with the free part. No signup.

First a result you keep even if you go no further: the check or the calendar. Then, if you want, the demo generates three finished pieces with your brand.

Questions

Is this a scheduler like Buffer or Hootsuite?

No. Those schedule content you bring. Quetzal makes the content as well, then schedules and publishes it, and learns from the results.

Can I keep control of what goes out?

Yes. Review mode holds every post for approval, and standing rules (what never to say, what to always mention) are enforced in code, not left to a prompt.

How much of my time does it take?

Ten minutes to connect your website and platforms, then a few minutes a week to approve, or none on full autopilot.

Does it work in my language?

Copy is composed natively in the language and regional variant you pin in the brand kit, in eleven languages, never translated from English.

Marketing Automation for Small Business Without a Marketing Team | Quetzal