Free for founders · OpenTake

Make a product demo people watch to the end

Record your product and yourself in one take, with a zoom on every click, captions and a teleprompter that follows your voice. Export it for your landing page, Product Hunt, LinkedIn or X. Free, open source, no account.

Download OpenTake for

View source on GitHub

MIT licence · Windows, macOS and Linux · Works offline · Features on this page: version 1.1.0 or later

Here is the invoice, sent in one clickRecording

What founders record with it

  • Launch video
  • Product walkthrough
  • Investor demo
  • Sales follow-up
  • Onboarding video
  • Feature announcement
The playbook

Five things every good product demo does

None of them needs a studio. Each one is a setting or a shortcut in OpenTake, so you can do all five in one sitting.

  1. 01

    Hook in the first seconds

    Open on the result or on the problem, said to camera by you. Your logo and the setup can wait, or go.

    In OpenTake

    • Start on the camera scene with Ctrl+Shift+1
    • An intro card with your product's name
    • Switch to screen and camera live, inside the same take
  2. 02

    Show the product doing the job

    One real task, start to finish, at normal speed. Viewers believe what they watch happen.

    In OpenTake

    • Auto zoom that follows your clicks
    • Click rings and a spotlight on the cursor
    • Keystrokes shown on screen
    • Draw on screen while you record
  3. 03

    Keep it short

    Cut the login, the loading and the second explanation. A demo is as long as the job, and no longer.

    In OpenTake

    • A teleprompter that follows your voice, so fewer retakes
    • Hidden from the recording, placed under your webcam
    • The take editor cuts mistakes out
  4. 04

    Caption it

    Plenty of people watch with the sound off, in a feed or at work. Captions keep them with you.

    In OpenTake

    • Captions made offline, in English and Spanish
    • Burned into the video in the style you pick
    • Mic noise removal, so the words are clear too
  5. 05

    End on one ask

    One thing to do next: try it, book a call or reply. Two asks get neither.

    In OpenTake

    • An outro card with your link
    • Your logo as a watermark
    • A name card with who you are
One recording, every place you show it

The right frame and export for each channel

Pick the frame before you record, then the export preset. Backgrounds and rounded windows make a screen recording look finished in any of them.

  • Landing page hero16:9GIF or a target file sizeKeep it silent with captions, so it plays on its own and the page stays light.
  • Product Hunt launch16:9YouTube 1080pUpload it to YouTube and add the link to your launch gallery.
  • LinkedIn post1:1Square or LinkedInSquare or 4:5 takes more of the feed. Burn the captions in.
  • X post16:9XThe preset warns you before an export runs past what X takes.
  • Reels, TikTok, Shorts9:16Reels, TikTok, ShortsKeep what matters in the middle: the app's own buttons cover the edges.
  • Sales or investor email16:9Target file sizeSet the size the email allows and send the file itself, not a link to log in for.
A script to copy

Paste it into the teleprompter and fill the brackets

Read it out loud once, cut every word you would not say to a friend, then record. The shortcuts in each cue switch the scene as you go.

  1. Hook · camera · Ctrl+Shift+1

    [Who it is for] lose [time or money] every week to [the job]. Here is how [product] does it in one go.

  2. Problem · camera

    Today, [the job] means [the painful steps they know too well].

  3. Show · screen + camera · Ctrl+Shift+2

    Watch. I [first action]. Then [second action]. And that is it: [the result on screen].

  4. Result · screen · Ctrl+Shift+3

    What took [the old way] now takes [the new way]. [One detail only your product does].

  5. Ask · camera · Ctrl+Shift+1

    Try it free at [your link]. [Your name], [your role] at [product].

The recorder itself

Want the full tour of OpenTake?

The mic chain, the camera lighting, the separate tracks and everything else the app does, on its own page.

See OpenTake, the free screen and camera recorder

Questions founders ask

If yours is not here, the code and the issues are on GitHub.

View source on GitHub

Can I use OpenTake for my company's product demos?

Yes. It is free and open source under the MIT licence, which allows commercial use: launch videos, sales demos, investor updates and onboarding videos included. No account and no plan.

Do I need a separate editor?

Usually not. The take editor cuts out mistakes and adds captions, and the export presets size the file for each network. If you want to edit elsewhere anyway, the recording is a normal video file on your computer.

How long should a product demo be?

As long as it takes to show one job done, and no longer. Skip the login and the settings, start where the product does the work, and end on the result and one ask.

Can I record a vertical demo for Reels, TikTok or Shorts?

Yes. Pick the 9:16 frame before you record and export with the Reels, TikTok and Shorts preset. There are also 16:9, 1:1, 4:5, 4:3 and custom frames.

How do I switch between my face and the screen?

While you record, with Ctrl+Shift+1 for the camera, Ctrl+Shift+2 for screen and camera together, and Ctrl+Shift+3 for the screen alone (Cmd instead of Ctrl on a Mac). The switch happens inside the same take, so there is nothing to stitch later.

Will the teleprompter show up in my demo?

No. It sits on your screen near the webcam and is left out of the recording. It follows your voice offline, in English and Spanish, so it scrolls as you read.

Are the captions made online?

No. Captions are made on your computer, offline, in English and Spanish, and you can burn them into the video in the style you pick.

Is my product's screen uploaded anywhere?

No. Everything you record stays on your computer. OpenTake has no account and no server, which matters when the demo shows customer data or an unreleased feature.

OpenTake records the video. Quetzal posts it, and the rest.

Quetzal is an AI social media manager: it plans, writes, designs and publishes your posts on six networks, in your brand, every week.