Quetzal vs Sprout Social: The Sprout Social alternative that makes the posts

Sprout Social runs a team's publishing, inbox and reporting. Quetzal makes the posts that go through them.

Prices checked 30 September 2026, updated

Quetzal is our product. Facts on the other tools were checked on 30 September 2026 on each vendor's own site; where a vendor does not say, we write "not listed".

Quetzal

Makes the posts for you

Businesses and agencies that want the posts done for them

$69/ mo

Starter, per brand, billed yearly. $90 month to month.

  • Plans the week from your website and brand
  • Writes every post and designs images on every plan
  • AI reels on every plan, from 10 AI credits a month (1 credit = 1 image or 1 second of AI video)
  • Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube
  • Approve each post, or let it run
  • App in English and Spanish

Sprout Social

Management suite

Large teams with dedicated creators that need listening, governance and detailed reports

$79/ mo

Essentials, per user, billed yearly. $99 month to month.

  • Its AI helps you write when you ask
  • No AI video
  • Approvals: not listed
  • Inbox for comments and messages
  • 30-day trial, no card

7 days free. Card required, nothing charged today. Sprout Social's price basis: Per seat (user), per month. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies.

The short answer.

Quetzal

Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube.

Sprout Social

Pick Sprout Social if you are a large team with your own creators and need listening, permissions and detailed reporting, from $99 a month per user (Essentials).

What Quetzal costs

Quetzal starts at $90 a month per brand, or $69 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts and AI credits a month, which pay for designed images and AI reels on every plan (1 credit = 1 image or 1 second of AI video). Sprout Social prices each user and offers a longer free trial with no card. Quetzal prices each brand, with team seats included.

Side by side.

Every row read from each vendor's own pages. Where a vendor does not say, we write "not listed".

Best for

Quetzal
Businesses and agencies that want the posts done for them
Sprout Social
Large teams with dedicated creators that need listening, governance and detailed reports

Who makes the posts

Quetzal
Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.
Sprout Social
You do; its AI helps when you ask

AI video

Quetzal
Presenter reels with word-timed captions on every plan, paid in AI credits: 10 a month on Starter
Sprout Social
No AI video

Networks it publishes to

Quetzal
Instagram, Facebook, LinkedIn, TikTok, X and YouTube
Sprout Social
Instagram, Facebook, LinkedIn, TikTok, X, Threads and Pinterest

Approval before publishing

Quetzal
Yes: review mode holds every post, and clients approve by link
Sprout Social
Not listed on their site

Comments and messages

Quetzal
Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox
Sprout Social
Inbox included

App languages

Quetzal
English and Spanish; posts in your brand's language, with its regional variant
Sprout Social
English, Spanish, French, Italian and Portuguese

Price from

Quetzal
$90 a month per brand (Starter)
Sprout Social
$99 a month per user (Essentials)

Billed yearly

Quetzal
$69 a month, billed yearly (Starter)
Sprout Social
$79 a month per user, billed yearly (Essentials)

Free plan

Quetzal
No
Sprout Social
No

Free trial

Quetzal
7 days; card required, nothing charged today
Sprout Social
30 days, no card needed

Refunds

Quetzal
Cancel in the 7-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.
Sprout Social
No refunds or credits for prepaid, unused fees; after cancelling, access runs to the next payment date.

Source: their pricing page

What it costs at your size.

Monthly billing on both sides, each tool in its own unit (Sprout Social: per user). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.

One brand, three accounts

$90/ mo

Quetzal Starter

Sprout Social

$99 (Essentials)

One brand, six accounts

$298/ mo

Quetzal Growth

Sprout Social

Depends on their plan limits

Three brands, three accounts each

$243/ mo

Quetzal 3 × Starter

Sprout Social

Depends on their plan limits

What Quetzal does that Sprout Social does not.

The week arrives planned and written

Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.

Designed posts and carousels in your brand

Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.

Finished reels, ready to publish

From Starter, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.

Priced per brand, with seats included

A plan covers one brand with its accounts and its team (3 people on Growth, more on larger plans). Agencies pay per client brand on one invoice, with a discount from the third client.

Where Sprout Social is the better pick.

Stay with Sprout Social if you are a large team with dedicated creators and need listening, governance and detailed reporting.

  • A shared inbox, listening and reporting built for teams
  • Permissions and governance for large organisations
  • A 30-day trial with no card

Switching from Sprout Social.

Connect your accounts to Quetzal, paste your website and review the brand kit it reads from it. The first week is drafted for your approval.

Large teams often keep Sprout Social for listening and the inbox and use Quetzal to produce the posts.

Questions people ask.

Is Quetzal better than Sprout Social?

For a different job. Sprout Social is built for teams that already have a content operation. Quetzal is built to be that content operation for a business or agency that does not have one.

What is the main difference between Quetzal and Sprout Social?

Sprout Social manages content at scale; making it is up to your team. Quetzal plans, writes, designs and publishes it for you.

Which is cheaper for one brand with three accounts?

Billed monthly, one brand with three accounts costs $90 (Starter) on Quetzal and $99 (Essentials) on Sprout Social. Sprout Social prices each user and offers a longer free trial with no card. Quetzal prices each brand, with team seats included.

Does Sprout Social create posts, images or video for you?

According to Sprout Social's own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: no AI video. Quetzal plans, writes and designs your posts and makes AI reels on every plan.

Can I use Quetzal and Sprout Social together?

Yes. Sprout Social for the inbox and listening, Quetzal for production, works well together.

How do I move from Sprout Social to Quetzal?

Connect your accounts to Quetzal, paste your website and review the brand kit. Your first week is drafted from it.

Before you decide

Decide with your own week in front of you.

Type your website and see a week of posts made for your brand. Free, and no account needed.

7 days free. Card required, nothing charged today.

How we compare

Sprout Social's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Sprout Social's own pages on 30 September 2026; where Sprout Social does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Sprout Social is a trademark of its owner; Quetzal is not affiliated with Sprout Social.

Sprout Social alternative: Quetzal vs Sprout Social (2026)