Quetzal vs Metricool: The Metricool alternative that makes the posts
Metricool plans and measures what your team makes. Quetzal makes the posts, publishes them and learns from the results.
Prices checked 30 September 2026, updated
Quetzal is our product. Facts on the other tools were checked on 30 September 2026 on each vendor's own site; where a vendor does not say, we write "not listed".
Quetzal
Makes the posts for you
Businesses and agencies that want the posts done for them
$69/ mo
Starter, per brand, billed yearly. $90 month to month.
7 days free. Card required, nothing charged today. Metricool's price basis: Per account, per month, in tiers by the number of brands managed. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies.
The short answer.
Quetzal
Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube.
Metricool
Pick Metricool if your team already makes the content and you need a calendar and reporting across many brands, from $25 a month per subscription (Starter, up to 5 brands).
What Quetzal costs
Quetzal starts at $90 a month per brand, or $69 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts and AI credits a month, which pay for designed images and AI reels on every plan (1 credit = 1 image or 1 second of AI video). Metricool costs less, because you pay it to plan and measure. With Quetzal you pay for the posts themselves.
Side by side.
Every row read from each vendor's own pages. Where a vendor does not say, we write "not listed".
Businesses and agencies that want the posts done for them
Agencies and community managers who make the content and need reports across many brands
Who makes the posts
Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.
You do; its AI helps when you ask
AI video
Presenter reels with word-timed captions on every plan, paid in AI credits: 10 a month on Starter
No AI video
Networks it publishes to
Instagram, Facebook, LinkedIn, TikTok, X and YouTube
11 networks, including Instagram, Facebook, LinkedIn, TikTok, X and YouTube
Approval before publishing
Yes: review mode holds every post, and clients approve by link
Yes
Comments and messages
Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox
Inbox included
App languages
English and Spanish; posts in your brand's language, with its regional variant
English, Spanish, French, German, Italian, Dutch and Portuguese
Price from
$90 a month per brand (Starter)
$25 a month per subscription (Starter, up to 5 brands)
Billed yearly
$69 a month, billed yearly (Starter)
$20 a month per subscription, billed yearly (Starter, up to 5 brands)
Free plan
No
Yes
Free trial
7 days; card required, nothing charged today
No time-limited trial listed
Refunds
Cancel in the 7-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.
No refunds for the current billing cycle; consumers have 15 days to withdraw from a first purchase, not from renewals.
Best for
Quetzal
Businesses and agencies that want the posts done for them
Metricool
Agencies and community managers who make the content and need reports across many brands
Who makes the posts
Quetzal
Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.
Metricool
You do; its AI helps when you ask
AI video
Quetzal
Presenter reels with word-timed captions on every plan, paid in AI credits: 10 a month on Starter
Metricool
No AI video
Networks it publishes to
Quetzal
Instagram, Facebook, LinkedIn, TikTok, X and YouTube
Metricool
11 networks, including Instagram, Facebook, LinkedIn, TikTok, X and YouTube
Approval before publishing
Quetzal
Yes: review mode holds every post, and clients approve by link
Metricool
Yes
Comments and messages
Quetzal
Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox
Metricool
Inbox included
App languages
Quetzal
English and Spanish; posts in your brand's language, with its regional variant
Metricool
English, Spanish, French, German, Italian, Dutch and Portuguese
Price from
Quetzal
$90 a month per brand (Starter)
Metricool
$25 a month per subscription (Starter, up to 5 brands)
Billed yearly
Quetzal
$69 a month, billed yearly (Starter)
Metricool
$20 a month per subscription, billed yearly (Starter, up to 5 brands)
Free plan
Quetzal
No
Metricool
Yes
Free trial
Quetzal
7 days; card required, nothing charged today
Metricool
No time-limited trial listed
Refunds
Quetzal
Cancel in the 7-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.
Metricool
No refunds for the current billing cycle; consumers have 15 days to withdraw from a first purchase, not from renewals.
Monthly billing on both sides, each tool in its own unit (Metricool: per subscription). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.
One brand, three accounts
$90/ mo
Quetzal Starter
Metricool
$25 (Starter, up to 5 brands)
One brand, six accounts
$298/ mo
Quetzal Growth
Metricool
$25 (Starter, up to 5 brands)
Three brands, three accounts each
$243/ mo
Quetzal 3 × Starter
Metricool
$25 (Starter, up to 5 brands)
What Quetzal does that Metricool does not.
The week arrives planned and written
Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.
Designed posts and carousels in your brand
Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.
Finished reels, ready to publish
From Starter, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.
Next week is planned from last week's results
Every post is measured, and what worked on your own accounts shapes what comes next. No report to read.
Where Metricool is the better pick.
Stay with Metricool if your team already produces all the content and you mainly need reporting across many brands.
Nothing has to move on day one. Connect the same accounts to Quetzal, paste your website, and Quetzal reads your brand from it and drafts the first week for you to review.
Many agencies keep Metricool for client reports and use Quetzal to make the posts. The two do not get in each other's way: Quetzal publishes through each network's official connection, and Metricool keeps reading the results.
Questions people ask.
Is Quetzal better than Metricool?
Not across the board. Metricool is stronger at reporting across many brands and at competitor analytics. Quetzal is the better fit when what you are missing is the posts themselves: it plans, writes and designs them and publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube.
What is the main difference between Quetzal and Metricool?
Who makes the content. Metricool gives your team a calendar, analytics and AI help with the text. Quetzal produces the posts from your brand and publishes them after your approval, or on its own if you switch on full autopilot.
Which is cheaper for one brand with three accounts?
Billed monthly, one brand with three accounts costs $90 (Starter) on Quetzal and $25 (Starter, up to 5 brands) on Metricool. Metricool costs less, because you pay it to plan and measure. With Quetzal you pay for the posts themselves.
Does Metricool create posts, images or video for you?
According to Metricool's own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: no AI video. Quetzal plans, writes and designs your posts and makes AI reels on every plan.
Can I use Quetzal and Metricool together?
Yes, and agencies often do: Metricool for reports across brands, Quetzal for production. Quetzal publishes through the networks' official connections, so Metricool still sees every post and its results.
How do I move from Metricool to Quetzal?
Connect your accounts to Quetzal, paste your website and confirm the brand kit it builds from it. The first week is drafted for you to review. Keep Metricool running until you are happy with what Quetzal makes.
Before you decide
Decide with your own week in front of you.
Type your website and see a week of posts made for your brand. Free, and no account needed.
7 days free. Card required, nothing charged today.
How we compare
Metricool's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Metricool's own pages on 30 September 2026; where Metricool does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Metricool is a trademark of its owner; Quetzal is not affiliated with Metricool.
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Metricool alternative: Quetzal vs Metricool (2026)