Quetzal vs Metricool: The Metricool alternative that makes the posts

Metricool plans and measures what your team makes. Quetzal makes the posts, publishes them and learns from the results.

Prices checked 30 September 2026, updated

Quetzal is our product. Facts on the other tools were checked on 30 September 2026 on each vendor's own site; where a vendor does not say, we write "not listed".

Quetzal

Makes the posts for you

Businesses and agencies that want the posts done for them

$69/ mo

Starter, per brand, billed yearly. $90 month to month.

  • Plans the week from your website and brand
  • Writes every post and designs images on every plan
  • AI reels on every plan, from 10 AI credits a month (1 credit = 1 image or 1 second of AI video)
  • Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube
  • Approve each post, or let it run
  • App in English and Spanish

Metricool

Management suite

Agencies and community managers who make the content and need reports across many brands

$20/ mo

Starter (up to 5 brands), per account, billed yearly. $25 month to month.

  • Its AI helps you write when you ask
  • No AI video
  • Approval before publishing
  • Inbox for comments and messages
  • Free plan

7 days free. Card required, nothing charged today. Metricool's price basis: Per account, per month, in tiers by the number of brands managed. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies.

The short answer.

Quetzal

Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube.

Metricool

Pick Metricool if your team already makes the content and you need a calendar and reporting across many brands, from $25 a month per subscription (Starter, up to 5 brands).

What Quetzal costs

Quetzal starts at $90 a month per brand, or $69 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts and AI credits a month, which pay for designed images and AI reels on every plan (1 credit = 1 image or 1 second of AI video). Metricool costs less, because you pay it to plan and measure. With Quetzal you pay for the posts themselves.

Side by side.

Every row read from each vendor's own pages. Where a vendor does not say, we write "not listed".

Best for

Quetzal
Businesses and agencies that want the posts done for them
Metricool
Agencies and community managers who make the content and need reports across many brands

Who makes the posts

Quetzal
Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.
Metricool
You do; its AI helps when you ask

AI video

Quetzal
Presenter reels with word-timed captions on every plan, paid in AI credits: 10 a month on Starter
Metricool
No AI video

Networks it publishes to

Quetzal
Instagram, Facebook, LinkedIn, TikTok, X and YouTube
Metricool
11 networks, including Instagram, Facebook, LinkedIn, TikTok, X and YouTube

Approval before publishing

Quetzal
Yes: review mode holds every post, and clients approve by link
Metricool
Yes

Comments and messages

Quetzal
Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox
Metricool
Inbox included

App languages

Quetzal
English and Spanish; posts in your brand's language, with its regional variant
Metricool
English, Spanish, French, German, Italian, Dutch and Portuguese

Price from

Quetzal
$90 a month per brand (Starter)
Metricool
$25 a month per subscription (Starter, up to 5 brands)

Billed yearly

Quetzal
$69 a month, billed yearly (Starter)
Metricool
$20 a month per subscription, billed yearly (Starter, up to 5 brands)

Free plan

Quetzal
No
Metricool
Yes

Free trial

Quetzal
7 days; card required, nothing charged today
Metricool
No time-limited trial listed

Refunds

Quetzal
Cancel in the 7-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.
Metricool
No refunds for the current billing cycle; consumers have 15 days to withdraw from a first purchase, not from renewals.

Source: their pricing page

What it costs at your size.

Monthly billing on both sides, each tool in its own unit (Metricool: per subscription). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.

One brand, three accounts

$90/ mo

Quetzal Starter

Metricool

$25 (Starter, up to 5 brands)

One brand, six accounts

$298/ mo

Quetzal Growth

Metricool

$25 (Starter, up to 5 brands)

Three brands, three accounts each

$243/ mo

Quetzal 3 × Starter

Metricool

$25 (Starter, up to 5 brands)

What Quetzal does that Metricool does not.

The week arrives planned and written

Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.

Designed posts and carousels in your brand

Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.

Finished reels, ready to publish

From Starter, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.

Next week is planned from last week's results

Every post is measured, and what worked on your own accounts shapes what comes next. No report to read.

Where Metricool is the better pick.

Stay with Metricool if your team already produces all the content and you mainly need reporting across many brands.

  • Detailed reporting and competitor analytics
  • Pricing by brand count that agencies understand
  • A free plan and ads reporting in the same tool

Switching from Metricool.

Nothing has to move on day one. Connect the same accounts to Quetzal, paste your website, and Quetzal reads your brand from it and drafts the first week for you to review.

Many agencies keep Metricool for client reports and use Quetzal to make the posts. The two do not get in each other's way: Quetzal publishes through each network's official connection, and Metricool keeps reading the results.

Questions people ask.

Is Quetzal better than Metricool?

Not across the board. Metricool is stronger at reporting across many brands and at competitor analytics. Quetzal is the better fit when what you are missing is the posts themselves: it plans, writes and designs them and publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube.

What is the main difference between Quetzal and Metricool?

Who makes the content. Metricool gives your team a calendar, analytics and AI help with the text. Quetzal produces the posts from your brand and publishes them after your approval, or on its own if you switch on full autopilot.

Which is cheaper for one brand with three accounts?

Billed monthly, one brand with three accounts costs $90 (Starter) on Quetzal and $25 (Starter, up to 5 brands) on Metricool. Metricool costs less, because you pay it to plan and measure. With Quetzal you pay for the posts themselves.

Does Metricool create posts, images or video for you?

According to Metricool's own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: no AI video. Quetzal plans, writes and designs your posts and makes AI reels on every plan.

Can I use Quetzal and Metricool together?

Yes, and agencies often do: Metricool for reports across brands, Quetzal for production. Quetzal publishes through the networks' official connections, so Metricool still sees every post and its results.

How do I move from Metricool to Quetzal?

Connect your accounts to Quetzal, paste your website and confirm the brand kit it builds from it. The first week is drafted for you to review. Keep Metricool running until you are happy with what Quetzal makes.

Before you decide

Decide with your own week in front of you.

Type your website and see a week of posts made for your brand. Free, and no account needed.

7 days free. Card required, nothing charged today.

How we compare

Metricool's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Metricool's own pages on 30 September 2026; where Metricool does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Metricool is a trademark of its owner; Quetzal is not affiliated with Metricool.

Metricool alternative: Quetzal vs Metricool (2026)