Quetzal vs Later: The Later alternative that makes the posts

Later arranges the photos and videos you already have. Quetzal makes the posts and publishes them.

Prices checked 30 September 2026, updated

Quetzal is our product. Facts on the other tools were checked on 30 September 2026 on each vendor's own site; where a vendor does not say, we write "not listed".

Quetzal

Makes the posts for you

Businesses and agencies that want the posts done for them

$69/ mo

Starter, per brand, billed yearly. $90 month to month.

Try for free
  • Plans the week from your website and brand
  • Writes every post and designs images on every plan
  • AI reels on every plan, from 10 AI credits a month (1 credit = 1 image or 1 second of AI video)
  • Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube
  • Approve each post, or let it run
  • App in English and Spanish

Later

Scheduler

Creators and brands who shoot their own photos and plan the Instagram grid visually

$18.75/ mo

Starter, per workspace, billed yearly. $25 month to month.

Visit Later
  • Its AI helps you write when you ask
  • No AI video
  • Approvals: not listed
  • Inbox: not listed
  • 14-day trial, no card

7 days free. Card required, nothing charged today. Later's price basis: Per workspace, per month, sized by social sets (one profile per supported network) and users. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies.

The short answer.

Quetzal

Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube.

Later

Pick Later if you shoot your own photography and your work is mostly arranging the Instagram grid, from $25 a month per workspace (Starter).

What Quetzal costs

Quetzal starts at $90 a month per brand, or $69 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts and AI credits a month, which pay for designed images and AI reels on every plan (1 credit = 1 image or 1 second of AI video). Later costs less. X is not among the networks its pricing page lists; Quetzal publishes to it.

Side by side.

Every row read from each vendor's own pages. Where a vendor does not say, we write "not listed".

Best for

Quetzal
Businesses and agencies that want the posts done for them
Later
Creators and brands who shoot their own photos and plan the Instagram grid visually

Who makes the posts

Quetzal
Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.
Later
You do; its AI helps when you ask

AI video

Quetzal
Presenter reels with word-timed captions on every plan, paid in AI credits: 10 a month on Starter
Later
No AI video

Networks it publishes to

Quetzal
Instagram, Facebook, LinkedIn, TikTok, X and YouTube
Later
Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest and Snapchat

Approval before publishing

Quetzal
Yes: review mode holds every post, and clients approve by link
Later
Not listed on their site

Comments and messages

Quetzal
Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox
Later
Not listed on their site

App languages

Quetzal
English and Spanish; posts in your brand's language, with its regional variant
Later
Not listed on their site

Price from

Quetzal
$90 a month per brand (Starter)
Later
$25 a month per workspace (Starter)

Billed yearly

Quetzal
$69 a month, billed yearly (Starter)
Later
$18.75 a month per workspace, billed yearly (Starter)

Free plan

Quetzal
No
Later
No

Free trial

Quetzal
7 days; card required, nothing charged today
Later
14 days, no card needed

Refunds

Quetzal
Cancel in the 7-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.
Later
Refund requests may be considered case by case, at their sole discretion.

Source: their pricing page

What it costs at your size.

Monthly billing on both sides, each tool in its own unit (Later: per workspace). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.

One brand, three accounts

$90/ mo

Quetzal Starter

Later

$25 (Starter)

One brand, six accounts

$298/ mo

Quetzal Growth

Later

Depends on their plan limits

Three brands, three accounts each

$243/ mo

Quetzal 3 × Starter

Later

Depends on their plan limits

What Quetzal does that Later does not.

The week arrives planned and written

Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.

Designed posts and carousels in your brand

Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.

Finished reels, ready to publish

From Starter, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.

Six networks from one plan

Instagram, Facebook, LinkedIn, TikTok, X and YouTube, each with its own version of the post and its own publishing schedule.

Where Later is the better pick.

Stay with Later if you shoot your own photography and your workflow is really about arranging the Instagram grid.

Visit Later
  • Visual grid planning for Instagram
  • Media library and link in bio
  • Familiar to creators and social teams

Switching from Later.

Connect your accounts to Quetzal and paste your website. Upload your own photos too: posts built from them are unlimited on every plan.

If you love Later's grid planner, keep it for the Instagram photos you shoot and let Quetzal make the rest.

Questions people ask.

Is Quetzal better than Later?

If you need the content made, yes. Later is a pleasant way to arrange content you already have. Quetzal produces it, designed in your brand, and publishes it across six networks.

What is the main difference between Quetzal and Later?

Later starts from your media library. Quetzal starts from your brand and makes the posts, using your own photos when you upload them.

Which is cheaper for one brand with three accounts?

Billed monthly, one brand with three accounts costs $90 (Starter) on Quetzal and $25 (Starter) on Later. Later costs less. X is not among the networks its pricing page lists; Quetzal publishes to it.

Does Later create posts, images or video for you?

According to Later's own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: no AI video. Quetzal plans, writes and designs your posts and makes AI reels on every plan.

Can I use Quetzal and Later together?

Yes. Keep Later for your own photography and let Quetzal fill the rest of the calendar.

How do I move from Later to Quetzal?

Connect your accounts, paste your website and upload the photos you want used. Quetzal drafts your first week for approval.

Before you decide

Decide with your own week in front of you.

Type your website and see a week of posts made for your brand. Free, and no account needed.

Try for freeMake my week
7 days free. Card required, nothing charged today.

How we compare

Later's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Later's own pages on 30 September 2026; where Later does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Later is a trademark of its owner; Quetzal is not affiliated with Later.

Later alternative: Quetzal vs Later (2026)