Buffer schedules the posts you make. Quetzal makes them, publishes them and learns from the results.
Quetzal is our product. Facts on the other tools were checked on 30 September 2026 on each vendor's own site; where a vendor does not say, we write "not listed".
Businesses and agencies that want the posts done for them
Starter, per brand, billed yearly. $90 month to month.
People and small teams who make their own posts and want the simplest way to schedule them
Essentials, per channel, billed yearly. $6 month to month.
7 days free. Card required, nothing charged today. Buffer's price basis: Per connected channel, per month, with a volume discount above 10 channels. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies.
Every row read from each vendor's own pages. Where a vendor does not say, we write "not listed".
| Quetzal vs Buffer | ||
|---|---|---|
| Best for | Businesses and agencies that want the posts done for them | People and small teams who make their own posts and want the simplest way to schedule them |
| Who makes the posts | Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan. | You do; its AI helps when you ask |
| AI video | Presenter reels with word-timed captions on every plan, paid in AI credits: 10 a month on Starter | No AI video |
| Networks it publishes to | Instagram, Facebook, LinkedIn, TikTok, X and YouTube | 13 networks, including Instagram, Facebook, LinkedIn, TikTok, X and YouTube |
| Approval before publishing | Yes: review mode holds every post, and clients approve by link | Yes |
| Comments and messages | Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox | Inbox included |
| App languages | English and Spanish; posts in your brand's language, with its regional variant | English |
| Price from | $90 a month per brand (Starter) | $6 a month per channel (Essentials) |
| Billed yearly | $69 a month, billed yearly (Starter) | $5 a month per channel, billed yearly (Essentials) |
| Free plan | No | Yes |
| Free trial | 7 days; card required, nothing charged today | 14 days, no card needed |
| Refunds | Cancel in the 7-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds. | Monthly plans are refunded within 7 days of starting, annual plans within 30 days. |
Best for
Who makes the posts
AI video
Networks it publishes to
Approval before publishing
Comments and messages
App languages
Price from
Billed yearly
Free plan
Free trial
Refunds
Monthly billing on both sides, each tool in its own unit (Buffer: per channel). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.
Quetzal Starter
Buffer
$18 (Essentials)
Quetzal Growth
Buffer
$36 (Essentials)
Quetzal 3 × Starter
Buffer
$54 (Essentials)
Stay with Buffer if you enjoy making your own content and just want the easiest way to queue it.
Connect the same accounts to Quetzal and paste your website. Quetzal reads your brand from it, and the first week of posts is waiting for your review.
If you like Buffer for the posts you write yourself, keep it for those. Quetzal can run the rest of the calendar alongside it.
Only if you want the posts made for you. Buffer is simple, low-cost and well liked for scheduling posts you have already made. Quetzal is for people who do not have the time to make them.
Buffer expects you to arrive with the post. Quetzal arrives with the week: planned from your brand, written, designed and ready for your approval.
Billed monthly, one brand with three accounts costs $90 (Starter) on Quetzal and $18 (Essentials) on Buffer. Buffer costs less at every size on this page, and it has a free plan. Quetzal costs more because its price includes making the posts.
According to Buffer's own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: no AI video. Quetzal plans, writes and designs your posts and makes AI reels on every plan.
Yes. Keep Buffer for the posts you write yourself and let Quetzal fill the rest of the week. Both publish through each network's official connection.
Connect your accounts to Quetzal, paste your website and review the brand kit it builds. Your first week is drafted from it. There is nothing to export from Buffer first.
Before you decide
Type your website and see a week of posts made for your brand. Free, and no account needed.
Buffer's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Buffer's own pages on 30 September 2026; where Buffer does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Buffer is a trademark of its owner; Quetzal is not affiliated with Buffer.
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