Head to head
Publer and Buffer are both low-cost schedulers for people who make their own posts: Publer charges per connected account, Buffer per connected channel, and both have a free plan. This page compares what both publish on their own pages, says which one fits most readers, and then looks at the job neither of them does for you.
Quetzal is our product. Facts on the other tools were checked on 30 September 2026 on each vendor's own site; where a vendor does not say, we write "not listed".
Scheduling your own posts across many accounts, Telegram and WordPress included
Prices not listed on the page we read
Scheduling your own posts with published prices and refund terms
Essentials, per channel, billed yearly. $6 month to month.
When the hard part is making the posts, not scheduling them
Starter, per brand, billed yearly. $90 month to month.
Prices in the currency each vendor publishes, as shown on their own page. Mind the unit: paying per channel is not the same as paying per user. 7 days free. Card required, nothing charged today.
Buffer is the safer pick for most readers, because everything you need to decide is on its own pages: $6 a month per channel, a free plan for up to three channels, a 14-day trial without a card and a stated refund window. Publer's prices were not listed on the page we read, so we cannot compare the bill.
Publer wins if you also publish to Telegram or WordPress, or want to try its paid features without a card through its 7-day trial. The two are close on the rest: both have a free plan, an AI assistant for text and an approval step.
Both schedule what you bring. If you have nothing to bring, see the third option below.
Both are an inexpensive way to publish content you already have. This test asks what happens when you have none. Ticks come from each vendor's own pages; where a vendor does not say, we write "not listed".
| The empty-calendar test | Publer | ||
|---|---|---|---|
| Writes post text with AI | Yes | Yes (when you ask) | Yes (when you ask) |
| Plans and makes the week's posts on its own | Yes | No | No |
| Makes video with AI | Yes | No | No |
| Approval step before anything posts | Yes | Yes | Yes |
| Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube | Yes | Yes | Yes |
| App available in Spanish | Yes | Not listed | No |
| Changes the next posts from each post's results | Yes | Not listed | Not listed |
| Start without a card (free plan or card-free trial) | No (7 days free, card required) | Yes | Yes |
Writes post text with AI
Plans and makes the week's posts on its own
Makes video with AI
Approval step before anything posts
Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube
App available in Spanish
Changes the next posts from each post's results
Start without a card (free plan or card-free trial)
| Comparison | Publer | Buffer |
|---|---|---|
| What it is | A social media scheduler priced per connected account, with a free plan and an AI assistant for post text and images. | A simple scheduler for individuals and small teams, priced per connected channel, with an AI assistant for post text. |
| Best for | Scheduling your own posts across many accounts, Telegram and WordPress included | Scheduling your own posts with published prices and refund terms |
| Starts at | Not listed on their pricing page | Essentials: $6 a month per channel ($5 a month billed yearly) |
| Pricing basis | Per connected social account, per month. | Per connected channel, per month, with a volume discount above 10 channels. |
| Free plan and trial | Free plan and 7-day trial, no card | Free plan and 14-day trial, no card |
| Refunds | Not listed on their pricing page | Monthly plans are refunded within 7 days of starting, annual plans within 30 days. |
| AI for the content | Helps you write when you ask | Helps you write when you ask |
| AI video | No AI video | No AI video |
| Approvals | Yes | Yes |
| Inbox | Not listed | Yes |
| Networks | 13 networks: Instagram, Facebook, LinkedIn, TikTok, X, YouTube, Threads and 6 more | 13 networks: Instagram, Facebook, LinkedIn, TikTok, X, YouTube, Threads and 6 more |
| App languages | Not listed on their pricing page | English only |
What it is
Best for
Starts at
Pricing basis
Free plan and trial
Refunds
AI for the content
AI video
Approvals
Inbox
Networks
App languages
Per connected social account, per month.
Their prices were not listed on the page we read; check their site.
Per connected channel, per month, with a volume discount above 10 channels.
Unit: per channel. Their pricing page
If you make your own posts, a low-cost scheduler is the right spend and Quetzal costs more. If you do not, the scheduler stays empty. Quetzal fills it: it plans, writes, designs and publishes your week to Instagram, Facebook, LinkedIn, TikTok, X and YouTube.
With Quetzal (quetzaltech.app), your accounts keep posting every week without you writing a word, in your brand's voice and look. You approve each post before it goes out, or let it run on autopilot. Unlimited posts on every plan; AI reels start on Starter.
From $90 a month per brand ($69 a month billed yearly, Starter plan), before tax.
7 days free. Card required, nothing charged today.
We cannot say from the vendors' own pages: Publer's prices were not listed on the page we read. Buffer charges per channel, from $6 a month. Both have a free plan, so you can compare them on your own accounts before paying.
Yes, both do. Buffer's covers up to three channels. Publer also offers a 7-day trial of paid features and Buffer a 14-day trial, both without a card.
Publer lists 13 networks, including Telegram, WordPress, Bluesky and Mastodon. Buffer lists 13, including Substack, Bluesky, Mastodon and a Start Page. Both cover Instagram, Facebook, LinkedIn, TikTok, X and YouTube.
Both list an approval step on their plans pages, so a manager or client can sign off before a post goes out.
Both have an AI assistant that helps with text when you ask, and neither lists AI video. Neither plans and makes a week of posts on its own.
The third option
Type your website and Quetzal shows you a week of posts made for your brand, ready to approve. Free, and no account needed.
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