Best Buffer alternatives in 2026

· Reviewed by Sergio Verdugo, co-founder of Quetzal

Quick answer

If Buffer's queue is empty because nobody has time to fill it, Quetzal makes and publishes the posts for you, and SocialBee's copilot drafts them for you to approve. If you only want a cheaper or different queue, Publer and Metricool both have free plans, and Metricool's app is in Spanish.

If you make your own posts for up to three channels and like Buffer's queue, stay with Buffer's free plan: nothing on this page is cheaper for that job.

14 days free. Card required, nothing charged today.

What Buffer does well

  • A simple, clean queue and calendar that takes an afternoon to learn.
  • A free plan for up to three channels, and paid plans from $6 a month per channel.
  • A 14-day trial without a card and a clear refund window.

Why people look beyond Buffer

  • Buffer schedules what you bring. Its AI assistant helps with text when asked, but it does not plan or make the posts.
  • It lists no AI video on its pricing page.
  • Its help centre says the web app is in English only, which matters to a Spanish-speaking team.
  • The price is per channel, so a business on many networks pays for each one.

How we chose

Ranked first by how much of the posting work the tool does for you (plans and makes posts on its own, then makes video on request, then helps with text), then by whether you can start on a free plan, then by how many networks it publishes to. We make Quetzal, and it sits first because under this criterion it does the most: it plans, writes, designs and publishes the week. Judge that claim against the table below.

At a glance

1. Quetzal

Best for
Businesses with an empty queue and no time to fill it
From
Starter: $116 a month per brand ($89 a month billed yearly), before tax
Free plan or trial
14-day trial, card required; no free plan
Main trade-off
No free plan, and more expensive than a queue for a few channels

2. SocialBee

Best for
Evergreen posting with AI drafts you approve
From
Bootstrap: $29 a month per workspace ($24.17 a month billed yearly)
Free plan or trial
14-day trial, no card
Main trade-off
No AI video on its pricing page

3. Postiz

Best for
Many networks, or hosting it yourself
From
Standard: $29 a month per workspace ($23 a month billed yearly)
Free plan or trial
7-day trial
Main trade-off
Its AI drafts on request; you still direct every post

4. Publer

Best for
A cheap queue across many accounts
From
Not listed on their pricing page
Free plan or trial
Free plan and 7-day trial, no card
Main trade-off
Prices were not listed on the page we read

5. Metricool

Best for
Scheduling plus reporting, in Spanish
From
Starter (up to 5 brands): $25 a month per account ($20 a month billed yearly)
Free plan or trial
Free plan
Main trade-off
AI is limited to writing help; no AI video

6. Typefully

Best for
Writing text posts and threads
From
Creator: $8.25 a month per social set, billed yearly only
Free plan or trial
Free plan, no card
Main trade-off
No Instagram, TikTok or Facebook in its network list

7. Later

Best for
Planning an Instagram grid visually
From
Starter: $25 a month per workspace ($18.75 a month billed yearly)
Free plan or trial
14-day trial, no card
Main trade-off
X is not in its list of networks

The tools, one by one

  1. 1. Quetzal

    An AI social media autopilot: it plans, writes, designs and publishes your posts, and learns from the results.

    Best for
    Businesses with an empty queue and no time to fill it
    Price
    Starter: $116 a month per brand ($89 a month billed yearly), before tax
    Trade-off
    No free plan, and more expensive than a queue for a few channels
    • Plans and makes the week from your website and brand
    • Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube
    • Writes natively in English and Spanish
    • AI reels from the Pro plan

    Quetzal plans the week from your brand and website, writes and designs the posts and carousels, and publishes them to Instagram, Facebook, LinkedIn, TikTok, X and YouTube, after your approval or on autopilot, in English or Spanish. AI images start on Starter and AI reels on Pro. Starter is $116 a month per brand ($89 billed yearly), with a 14-day trial that takes a card.

  2. 2. SocialBee

    A category-based scheduler with an AI copilot that drafts a content plan, captions and images for you to approve.

    Best for
    Evergreen posting with AI drafts you approve
    Price
    Bootstrap: $29 a month per workspace ($24.17 a month billed yearly)
    Trade-off
    No AI video on its pricing page
    • Evergreen queues organised by content category
    • An AI copilot that drafts a plan, captions and images
    • A 30-day refund on the first purchase

    SocialBee's AI copilot drafts a content plan, captions and images for you to approve, and its evergreen queues recycle posts by category. It starts at $29 a month per workspace, runs a 14-day trial without a card and refunds a first purchase within 30 days.

  3. 3. Postiz

    A social media scheduler with a built-in AI agent that drafts posts, images and short videos on request, also available as open-source software to self-host.

    Best for
    Many networks, or hosting it yourself
    Price
    Standard: $29 a month per workspace ($23 a month billed yearly)
    Trade-off
    Its AI drafts on request; you still direct every post
    • Around thirty networks, far more than most schedulers
    • Open-source edition you can run on your own server
    • Works with outside AI agents through MCP and a command line

    Postiz publishes to 30 networks, has an open-source edition you can run on your own server, and its AI agent drafts posts, images and short videos when you ask. It starts at $29 a month per workspace with a 7-day trial.

  4. 4. Publer

    A social media scheduler priced per connected account, with a free plan and an AI assistant for post text and images.

    Best for
    A cheap queue across many accounts
    Price
    Not listed on their pricing page
    Trade-off
    Prices were not listed on the page we read
    • Low price per account and a free plan
    • Wide network coverage, including Bluesky, Mastodon and Telegram
    • Paid features can be tried without a card

    Publer charges per connected account, has a free plan, and lets you try its paid features for 7 days without a card. It publishes to 13 networks and has approvals and an AI assistant for text and images.

  5. 5. Metricool

    A planning and analytics platform priced by number of brands, popular with agencies and community managers.

    Best for
    Scheduling plus reporting, in Spanish
    Price
    Starter (up to 5 brands): $25 a month per account ($20 a month billed yearly)
    Trade-off
    AI is limited to writing help; no AI video
    • Detailed reporting and competitor analytics
    • Pricing by brand count that agencies understand
    • A free plan and ads reporting in the same tool

    Metricool adds detailed reporting, competitor analytics, an inbox and approvals to the queue, with a free plan and paid plans by brand count from $25 a month per account. Its app is available in Spanish, among seven languages.

  6. 6. Typefully

    A writing and scheduling app for text posts and threads, with an AI editor that helps you rewrite your drafts.

    Best for
    Writing text posts and threads
    Price
    Creator: $8.25 a month per social set, billed yearly only
    Trade-off
    No Instagram, TikTok or Facebook in its network list
    • A clean editor built for writing threads and text posts
    • An AI editor that rewrites and expands your drafts
    • A free plan and a low yearly Creator price

    Typefully is a clean editor for text posts and threads, with an AI editor that rewrites your drafts, a free plan and a low yearly Creator price of $8.25 a month per social set, billed yearly. It publishes to 6 networks, X and LinkedIn among them.

  7. 7. Later

    A visual-first scheduler built around Instagram planning, with a media library, link in bio and AI captions.

    Best for
    Planning an Instagram grid visually
    Price
    Starter: $25 a month per workspace ($18.75 a month billed yearly)
    Trade-off
    X is not in its list of networks
    • Visual grid planning for Instagram
    • Media library and link in bio
    • Familiar to creators and social teams

    Later is built around visual Instagram planning, with a media library, link in bio and AI captions. It starts at $25 a month per workspace with a 14-day trial without a card, and publishes to 8 networks.

When another tool beats Quetzal

  • Buffer itself, Publer or Metricool, if you make your own posts and want a free plan to schedule them.
  • Postiz, if you publish to more than 6 networks or want to host the tool yourself.
  • Typefully, if your work is writing threads and text posts yourself.
  • Later, if your job is arranging an Instagram grid from your own photography.

How to switch from Buffer

  1. Export or copy the posts still in your Buffer queue.
  2. Start the new tool's trial and connect the same accounts.
  3. Move the scheduled posts across, or let the new tool plan the next week.
  4. Cancel Buffer once the first week has gone out; monthly plans are refunded within 7 days of starting, annual plans within 30.

Frequently asked questions

What is the best alternative to Buffer?

For a business that needs the posts made, Quetzal plans, writes, designs and publishes them. For a cheaper queue with a free plan, Publer or Metricool. For recycling evergreen posts with AI drafts, SocialBee.

Is there a free alternative to Buffer?

Publer, Metricool and Typefully all have free plans. Buffer's own free plan covers up to three channels. Quetzal has no free plan; it has a 14-day trial with a card.

Which Buffer alternative makes the content for you?

Quetzal plans and makes the week's posts on its own, then publishes them after your approval or on autopilot. SocialBee's copilot drafts a plan, captions and images for you to approve. The rest help with text when you ask.

Is there a Buffer alternative in Spanish?

Buffer's help centre says its web app is English only. Metricool's app is available in Spanish, and Quetzal works in Spanish and English and writes the content natively in both.

Should I replace Buffer or add a tool to it?

If Buffer's queue works and only the content is missing, you can keep Buffer and add a tool that makes posts, or move to one that makes and publishes them in one place. If you want a cheaper queue, replace it.

How do I switch from Buffer?

Copy the posts left in your queue, start the new tool's trial, connect the same accounts and move the scheduled posts. Buffer refunds monthly plans within 7 days of starting and annual plans within 30 days.

Try it on your own brand

The quickest way to compare is to see a week of posts made with your brand and put it next to what you use today.

14 days free. Card required, nothing charged today.

Best Buffer alternatives in 2026: 7 tools compared | Quetzal