· Reviewed by Sergio Verdugo, co-founder of Quetzal
If you use Metricool to schedule and the posts are what you lack, Quetzal makes and publishes them for you. If you want deeper listening and a shared inbox for a larger team, Hootsuite and Sprout Social are the suites, priced per user. If you only need a free queue, Buffer or Publer.
If your team already makes all the content and the job is reporting across many brands, Metricool is still a strong pick at its price.
14 days free. Card required, nothing charged today.
Ranked first by how much of the posting work the tool does for you (making the posts, then publishing and approving them), then by how much of Metricool's reporting and inbox you keep, then by entry price. We make Quetzal, and it sits first because under this criterion it does the most of the work: it plans, writes, designs and publishes. It does not match Metricool's reporting; judge that against the table below.
| Best for | From | Free plan or trial | Main trade-off | |
|---|---|---|---|---|
| 1. Quetzal | Businesses that need the posts made, in Spanish or English | Starter: $116 a month per brand ($89 a month billed yearly), before tax | 14-day trial, card required; no free plan | No free plan, and lighter reporting than Metricool |
| 2. SocialBee | AI-drafted plans you approve post by post | Bootstrap: $29 a month per workspace ($24.17 a month billed yearly) | 14-day trial, no card | No AI video on its pricing page |
| 3. Sprout Social | Large teams that need governance and reporting | Essentials: $99 a month per user ($79 a month billed yearly) | 30-day trial, no card | Priced per user, from $99 a month |
| 4. Hootsuite | Teams that need listening and a shared inbox | Standard: $149 a month per user ($99 a month billed yearly) | 14-day trial, no card | Priced per user, from $149 a month, with no refund on cancelling |
| 5. Buffer | A simple queue for a few channels | Essentials: $6 a month per channel ($5 a month billed yearly) | Free plan and 14-day trial, no card | Its web app is in English only |
| 6. Publer | Scheduling many accounts on a small budget | Not listed on their pricing page | Free plan and 7-day trial, no card | Prices were not listed on the page we read |
| 7. Planable | Agencies whose slow step is client approval | Basic: $39 a month per workspace ($33 a month billed yearly) | Free plan, no card | All sales are final: no refunds |
1. Quetzal
2. SocialBee
3. Sprout Social
4. Hootsuite
5. Buffer
6. Publer
7. Planable
An AI social media autopilot: it plans, writes, designs and publishes your posts, and learns from the results.
Quetzal plans the week from your brand and website, writes and designs posts and carousels natively in Spanish or English, and publishes them to Instagram, Facebook, LinkedIn, TikTok, X and YouTube after your approval or on autopilot, measuring each post and changing the next week. AI reels start on Pro. Starter is $116 a month per brand ($89 billed yearly), with a 14-day trial that takes a card.
One of the original social media management suites: scheduling, inbox, listening and reporting for teams, priced per user.
Hootsuite adds social listening, an inbox several people work from, approval routing and reporting for managers, with broad integrations. Its trial runs 14 days without a card.
A simple scheduler for individuals and small teams, priced per connected channel, with an AI assistant for post text.
Buffer charges per channel from $6 a month, with a free plan for up to three channels and a 14-day trial without a card. It has an inbox, approvals and an AI assistant for text, and refunds monthly plans within 7 days and annual plans within 30.
A social media scheduler priced per connected account, with a free plan and an AI assistant for post text and images.
Publer charges per connected account, has a free plan and lets you try paid features for 7 days without a card. It publishes to 13 networks and has approvals and an AI assistant for text and images.
A collaboration and approval tool for planning social posts, with unlimited users and an AI writer for captions.
Planable is built for collaboration and client approval, with unlimited users on every paid workspace from $39 a month per workspace and a free tier of 50 posts with no time limit. Its AI writer helps with captions.
For a business that needs the posts made, Quetzal plans, writes, designs and publishes them. For a team that needs listening and a shared inbox, Hootsuite or Sprout Social. For a free queue, Buffer or Publer.
Buffer and Publer have free plans, and Planable has a free tier of 50 posts. Metricool has its own free plan too. Quetzal has no free plan; it has a 14-day trial with a card.
For scheduling your own posts on a few channels, Buffer's free plan or Publer can cost less. For many brands, Metricool's brand-count pricing is hard to beat. Quetzal costs more because it plans and makes the week's posts as well as publishing them.
Quetzal plans and makes the week's posts on its own, then publishes them after your approval or on autopilot. SocialBee's copilot drafts a plan, captions and images for you to approve. The others help with text when you ask.
If you rely on Metricool's reports, keep it and add a tool that makes the posts. If you only use it to schedule, you can replace it.
Sprout Social's app is available in Spanish, and Quetzal works in Spanish and English and writes the content natively in both. Buffer's web app is English only.
Start the new tool's trial, connect the same accounts, move the posts still scheduled and cancel before your next Metricool renewal, since the current cycle is not refunded.
The quickest way to compare is to see a week of posts made with your brand and put it next to what you use today.
14 days free. Card required, nothing charged today.
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