Prices checked 30 September 2026Updated
Planable is where a team plans, reviews and approves the posts it writes. Quetzal writes and designs those posts from your brand, then holds them for your approval.
Quick answer
Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Planable if your team already writes the posts and the hard part is getting them reviewed and approved, with unlimited users on every workspace, from $39 a month per workspace (Basic).
Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.
Planable has a free start and costs less per workspace, and it publishes to more networks. Quetzal costs more because its price includes making the posts.
14 days free. Card required, nothing charged today.
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Planable's price basis: Per workspace, per month, with unlimited users. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.
Stay with Planable if your team already writes the posts and the hard part is getting them reviewed and approved.
Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.
Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.
From Pro, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.
Every post is measured, and what worked on your own accounts shapes what comes next. No report to read.
One brand, three accounts
One brand, six accounts
Three brands, three accounts each
Monthly billing on both sides, each tool in its own unit (Planable: per workspace). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.
Connect your accounts to Quetzal and paste your website. Quetzal builds your brand kit from it and drafts the first week, so there is no backlog of posts to import.
If your clients are used to reviewing in Planable, you can keep it for the posts your team writes by hand. Quetzal's own review mode and private client links cover the posts it makes.
Choose Quetzal if your approval flow works but the calendar still needs someone to write and design every post.
Try for freeChoose Planable if your team already writes the posts and the hard part is getting them reviewed and approved.
Visit PlanableThey solve different problems. Planable is a strong collaboration tool, with approval flows for clients and managers and unlimited users. Quetzal is for the step before that: it plans the week from your brand, writes and designs the posts and makes reels, then puts them up for approval.
Planable organises content your team creates, with an AI helper for captions. Quetzal creates the content itself, in your brand, and publishes it once approved or on its own if you turn on full autopilot.
Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal and $39 (Basic) on Planable. Planable has a free start and costs less per workspace, and it publishes to more networks. Quetzal costs more because its price includes making the posts.
According to Planable's own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: no AI video. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.
Yes. Some agencies keep Planable for hand-written client work and let Quetzal produce the regular calendar. Quetzal publishes through each network's official connection, so the two do not clash.
Connect your accounts, paste your website and review the brand kit Quetzal builds. The first week is drafted for approval, and each client can approve through a private link with no account.
Type your website and see a week of posts made for your brand. Free, and no account needed.
14 days free. Card required, nothing charged today.
Planable's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Planable's own pages on 30 September 2026; where Planable does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Planable is a trademark of its owner; Quetzal is not affiliated with Planable.
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