· Reviewed by Sergio Verdugo, co-founder of Quetzal
Metricool and Hootsuite both plan, publish and report on social media, but they are priced for different buyers: Metricool by the number of brands, Hootsuite by the number of users. This page puts their published facts side by side, says which one fits most small businesses and agencies, and then looks at the job neither of them does for you.
Metricool is the better fit for most small businesses and agencies. It has a free plan, its paid plans start at $25 a month per account for up to five brands, and its app is available in seven languages, Spanish included.
Hootsuite wins when a larger team needs listening, an inbox several people work from, integrations and a mature approval workflow, and can justify paying per user from $149 a month.
Both expect your team to produce the posts. If that is the missing piece, see the third option below. See the third option
| Metricool | Hootsuite | |
|---|---|---|
| What it is | A planning and analytics platform priced by number of brands, popular with agencies and community managers. | One of the original social media management suites: scheduling, inbox, listening and reporting for teams, priced per user. |
| Best for | Small businesses and agencies reporting on many brands | Larger teams that need listening, inbox and workflow |
| Starts at | Starter (up to 5 brands): $25 a month per account ($20 a month billed yearly) | Standard: $149 a month per user ($99 a month billed yearly) |
| Pricing basis | Per account, per month, in tiers by the number of brands managed. | Per user (seat), per month; in the eurozone the same figures are shown in euros. |
| Free plan and trial | Free plan | 14-day trial, no card |
| Refunds | No refunds for the current billing cycle; consumers have 15 days to withdraw from a first purchase, not from renewals. | If you cancel or downgrade, you pay the rest of the plan term and get no refund. |
| AI for the content | Helps you write when you ask | Helps you write when you ask |
| AI video | No AI video | Not listed on their pricing page |
| Approvals | Yes | Yes |
| Inbox | Yes | Yes |
| Networks | 11 networks: Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, X and 4 more | Not listed on their pricing page |
| App languages | English, Spanish, French, German, Italian, Dutch, Portuguese | Not listed on their pricing page |
What it is
Best for
Starts at
Pricing basis
Free plan and trial
Refunds
AI for the content
AI video
Approvals
Inbox
Networks
App languages
Prices in the currency each vendor publishes, as shown on their own page. Mind the unit: paying per channel is not the same as paying per user.
Per account, per month, in tiers by the number of brands managed.
Unit: per account. Their pricing page
Per user (seat), per month; in the eurozone the same figures are shown in euros.
Unit: per user. Their pricing page
Both tools price the management of many accounts. An agency's harder job is producing the posts for each of them. Ticks come from each vendor's own pages; where a vendor does not say, we write "not listed".
| Metricool | Hootsuite | Quetzal | |
|---|---|---|---|
| Writes post text with AI | Yes (when you ask) | Yes (when you ask) | Yes |
| Plans and makes the week's posts on its own | No | No | Yes (from Growth) |
| Makes video with AI | No | Not listed | Yes (from Pro) |
| Approval step before anything posts | Yes | Yes | Yes |
| Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube | Yes | Not listed | Yes |
| App available in Spanish | Yes | Not listed | Yes |
| Changes the next posts from each post's results | Not listed | Not listed | Yes |
| Start without a card (free plan or card-free trial) | Yes | Yes | No (14 days free, card required) |
Writes post text with AI
Plans and makes the week's posts on its own
Makes video with AI
Approval step before anything posts
Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube
App available in Spanish
Changes the next posts from each post's results
Start without a card (free plan or card-free trial)
Reporting on a brand does not fill its calendar. Quetzal plans each brand's week from its own kit and website, writes and designs the posts in English or Spanish, publishes them to Instagram, Facebook, LinkedIn, TikTok, X and YouTube after approval, and changes the next week from what each post did. Keep Metricool or Hootsuite for reporting if you like it; Quetzal makes what they report on.
Quetzal (quetzaltech.app) is an AI social media manager. It reads your website and brand, plans the week, writes and designs every post, makes AI reels from the Pro plan, and publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. You can approve each piece before it goes out, or let it run on full autopilot.
Price: the Starter plan is $116 a month per brand ($89 a month billed yearly), before tax.
14 days free. Card required, nothing charged today.
For most small businesses and agencies, yes. Metricool has a free plan and paid plans from $25 a month for up to five brands, priced per account. Hootsuite starts at $149 a month per user, so the bill grows with every person on the team.
Hootsuite's strengths are social listening, broad integrations and a mature team workflow with an inbox and approvals. Metricool has an inbox and approvals too, and leads on reporting by brand.
Metricool's app is available in Spanish, English, French, German, Italian, Dutch and Portuguese. Hootsuite does not list its app languages on the pages we read.
Metricool does not refund the current billing cycle; consumers have 15 days to withdraw from a first purchase, not from renewals. Hootsuite's terms say that if you cancel or downgrade you pay the rest of the term and get no refund.
Both offer an AI assistant that helps with text when you ask. Neither plans and makes a week of posts on its own, and Metricool lists no AI video.
We use only the cookies needed to run Quetzal and to remember your preferences. With your permission, we'd also use analytics to improve the product. You can change this anytime. Privacy Policy ·