· Reviewed by Sergio Verdugo, co-founder of Quetzal
Blotato and Metricool meet in the same searches but do different jobs. Blotato is an AI content engine that makes images and video from a credit pool and publishes them; Metricool is a planning and analytics platform priced by the number of brands. Here are their facts side by side, which one fits most readers, and what happens when you want the posts made for you.
Metricool is the better pick for most small businesses and agencies. It has a free plan, paid plans from $25 a month per account ($20 billed yearly), an app in Spanish, English, French, German, Italian, Dutch and Portuguese, approvals, an inbox, and detailed reporting across brands.
Blotato wins when you want the tool to make the media: images and faceless or AI-avatar videos from one credit pool, and automations that reply to comments and direct messages, from $29 a month per workspace. It suits people who build posts from templates or drive it with their own agent.
Both still wait for you to decide what goes out each day. If you want that decided for you, see the third option below. See the third option
| Blotato | Metricool | |
|---|---|---|
| What it is | An AI content engine that writes, makes images and videos from a credit pool, and publishes them to up to nine networks. | A planning and analytics platform priced by number of brands, popular with agencies and community managers. |
| Best for | Creators who want AI images and video from one credit pool | Businesses and agencies that plan and report across brands |
| Starts at | Starter: $29 a month per workspace | Starter (up to 5 brands): $25 a month per account ($20 a month billed yearly) |
| Pricing basis | Per workspace, per month, in tiers by social accounts and monthly AI credits. | Per account, per month, in tiers by the number of brands managed. |
| Free plan and trial | 7-day trial, card required | Free plan |
| Refunds | If something does not work, they ask you to email support within 14 days and promise to make it right. | No refunds for the current billing cycle; consumers have 15 days to withdraw from a first purchase, not from renewals. |
| AI for the content | Helps you write when you ask | Helps you write when you ask |
| AI video | Faceless and AI-avatar videos with generated B-roll and voiceover, paid from the credit pool. | No AI video |
| Approvals | Not listed | Yes |
| Inbox | Yes | Yes |
| Networks | 9 networks: X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads and 2 more | 11 networks: Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, X and 4 more |
| App languages | Not listed on their pricing page | English, Spanish, French, German, Italian, Dutch, Portuguese |
What it is
Best for
Starts at
Pricing basis
Free plan and trial
Refunds
AI for the content
AI video
Approvals
Inbox
Networks
App languages
Prices in the currency each vendor publishes, as shown on their own page. Mind the unit: paying per channel is not the same as paying per user.
Per workspace, per month, in tiers by social accounts and monthly AI credits.
Unit: per workspace. Their pricing page
Per account, per month, in tiers by the number of brands managed.
Unit: per account. Their pricing page
One builds content when you drive it, the other plans and measures what you bring. The next step is a brand whose week is planned, made and adjusted without you starting each post. Ticks come from each vendor's own pages; where a vendor does not say, we write "not listed".
| Blotato | Metricool | Quetzal | |
|---|---|---|---|
| Writes post text with AI | Yes (when you ask) | Yes (when you ask) | Yes |
| Plans and makes the week's posts on its own | No | No | Yes (from Growth) |
| Makes video with AI | Yes | No | Yes (from Pro) |
| Approval step before anything posts | Not listed | Yes | Yes |
| Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube | Yes | Yes | Yes |
| App available in Spanish | Not listed | Yes | Yes |
| Changes the next posts from each post's results | Not listed | Not listed | Yes |
| Start without a card (free plan or card-free trial) | No | Yes | No (14 days free, card required) |
Writes post text with AI
Plans and makes the week's posts on its own
Makes video with AI
Approval step before anything posts
Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube
App available in Spanish
Changes the next posts from each post's results
Start without a card (free plan or card-free trial)
Quetzal starts where both of them stop. It reads your brand and website, plans the week, writes and designs the posts and carousels, makes AI reels from Pro, publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube once you approve, and changes the next plan from each post's results, in English and Spanish written natively. It covers fewer networks than either tool, so check that your networks are among the six.
Quetzal (quetzaltech.app) is an AI social media manager. It reads your website and brand, plans the week, writes and designs every post, makes AI reels from the Pro plan, and publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. You can approve each piece before it goes out, or let it run on full autopilot.
Price: the Starter plan is $116 a month per brand ($89 a month billed yearly), before tax.
14 days free. Card required, nothing charged today.
Metricool has a free plan. Paid plans start at $25 a month per account, or $20 a month billed yearly, and rise with the number of brands you manage.
Blotato runs a 7-day trial and asks for a card; it lists no free plan. Metricool lists a free plan rather than a trial.
Metricool's AI helps you write when you ask, and its pricing page lists no AI video. Blotato makes images and faceless or AI-avatar videos from its credit pool.
Blotato asks you to email support within 14 days if something does not work and promises to make it right. Metricool does not refund the current billing cycle; consumers have 15 days to withdraw from a first purchase, not from renewals.
Yes. Their jobs overlap only in scheduling, so you could make media in Blotato and plan and report in Metricool, at the cost of two subscriptions.
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