Hootsuite's AI, now called Wisdom, drafts posts and ideas when your team asks. Quetzal plans the whole week from your brand, makes the posts and publishes them after your approval.
Quetzal is our product. Facts on the other tools were checked on 30 September 2026 on each vendor's own site; where a vendor does not say, we write "not listed".
Businesses and agencies that want the posts done for them
Starter, per brand, billed yearly. $90 month to month.
Hootsuite customers who want AI drafts, ideas and reports inside the suite they already use
Standard, per user, billed yearly only.
7 days free. Card required, nothing charged today. OwlyWriter AI's price basis: Included in a Hootsuite plan, priced per user (seat) per month; the plans page prints only yearly-billed prices. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies.
Every row read from each vendor's own pages. Where a vendor does not say, we write "not listed".
| Quetzal vs OwlyWriter AI | ||
|---|---|---|
| Best for | Businesses and agencies that want the posts done for them | Hootsuite customers who want AI drafts, ideas and reports inside the suite they already use |
| Who makes the posts | Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan. | You do; its AI helps when you ask |
| AI video | Presenter reels with word-timed captions on every plan, paid in AI credits: 10 a month on Starter | Not listed on their site |
| Networks it publishes to | Instagram, Facebook, LinkedIn, TikTok, X and YouTube | Not listed on their site |
| Approval before publishing | Yes: review mode holds every post, and clients approve by link | Yes |
| Comments and messages | Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox | Inbox included |
| App languages | English and Spanish; posts in your brand's language, with its regional variant | Not listed on their site |
| Price from | $90 a month per brand (Starter) | Billed yearly only |
| Billed yearly | $69 a month, billed yearly (Starter) | $99 a month per user, billed yearly (Standard) |
| Free plan | No | No |
| Free trial | 7 days; card required, nothing charged today | 14 days, no card needed |
| Refunds | Cancel in the 7-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds. | If you cancel or downgrade, you pay the rest of the plan term and get no refund. |
Best for
Who makes the posts
AI video
Networks it publishes to
Approval before publishing
Comments and messages
App languages
Price from
Billed yearly
Free plan
Free trial
Refunds
Monthly billing on both sides, each tool in its own unit (OwlyWriter AI: per user). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.
Quetzal Starter
OwlyWriter AI
Depends on their plan limits
Quetzal Growth
OwlyWriter AI
Depends on their plan limits
Quetzal 3 × Starter
OwlyWriter AI
Depends on their plan limits
Stay with OwlyWriter AI if you already pay for Hootsuite and want AI help with drafts, ideas and reports inside it.
Connect your accounts to Quetzal and paste your website. Quetzal builds your brand kit from it and drafts the first week, with every post waiting for your approval.
Many teams keep Hootsuite for the inbox, listening and reports and let Quetzal handle production. Each publishes through the networks' official connections, so they do not clash.
For making the whole week, yes. Hootsuite's AI, now Wisdom, is a useful assistant inside a mature suite, and it drafts posts, captions and campaign ideas when your team asks. Quetzal plans, writes, designs and publishes the week from your brand.
Wisdom answers your team's requests inside Hootsuite, and people review, approve and publish what it drafts. Quetzal starts from your website and brand kit, plans the week itself and brings it to you finished.
Billed monthly, one brand with three accounts costs $90 (Starter) on Quetzal. We do not list a price for OwlyWriter AI here: see its own pricing page. Wisdom comes with a Hootsuite plan priced per user; Quetzal is priced per brand, with team seats included.
According to OwlyWriter AI (Hootsuite Wisdom)'s own pages, checked on 30 September 2026: its AI helps you write when you ask. Quetzal plans, writes and designs your posts and makes AI reels on every plan.
Yes. Keep Hootsuite, with Wisdom, for your team's inbox, listening and reports, and let Quetzal produce and publish the posts.
Connect your accounts, paste your website and review the brand kit Quetzal builds. Your first week is drafted for approval. Check Hootsuite's own terms before cancelling mid-term, since a cancelled plan is paid to the end of its term.
Before you decide
Type your website and see a week of posts made for your brand. Free, and no account needed.
OwlyWriter AI's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on OwlyWriter AI's own pages on 30 September 2026; where OwlyWriter AI does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. OwlyWriter AI is a trademark of its owner; Quetzal is not affiliated with OwlyWriter AI.
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