Prices checked 30 September 2026Updated
Adobe Express gives you templates and AI tools to design each post yourself. Quetzal plans the week from your brand and makes the posts for you.
Quick answer
Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Adobe Express if you enjoy designing posts yourself and want Adobe's templates, fonts and stock in the same place you schedule, from €12.09 a month per user (Premium).
Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.
Adobe Express has a free plan with scheduling, and Premium costs less than Quetzal. Quetzal costs more because it decides what to post and makes it.
14 days free. Card required, nothing charged today.
Best for
Who makes the posts
AI video
Networks it publishes to
Approval before publishing
Comments and messages
App languages
Price from
Billed yearly
Free plan
Free trial
Refunds
Adobe Express' price basis: Per user, per month, on the plans for individuals, billed monthly with no annual commitment. Adobe prints its prices by country with VAT included: these are from its Spanish page, Spanish VAT included. Scheduling covers one account per network on Free and three on Premium. Prices in euros, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.
Stay with Adobe Express if you enjoy designing each post yourself from templates and want design and scheduling in one Adobe app.
Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.
Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.
From Pro, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.
Every post is measured, and what worked on your own accounts shapes what comes next. No report to read.
One brand, three accounts
One brand, six accounts
Three brands, three accounts each
Monthly billing on both sides, each tool in its own unit (Adobe Express: per user). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.
Connect your accounts to Quetzal and paste your website. Quetzal builds your brand kit from it, with your colours and type, so every post is designed in your brand without picking a template.
If you like making a special piece in Adobe Express now and then, keep doing it. Quetzal runs the regular calendar, and anything you design yourself can go out alongside it.
Choose Quetzal if you do not have time to design each post, and you want the week decided, written and designed for you.
Try for freeChoose Adobe Express if you enjoy designing each post yourself from templates and want design and scheduling in one Adobe app.
Visit Adobe ExpressIt depends on who you want doing the design. Adobe Express is a strong design app with a huge template and asset library, and its scheduler is included even on the free plan. Quetzal is for businesses that want the posts decided and designed for them, week after week.
Adobe Express is a toolbox: you pick a template, write the words and schedule the post. Quetzal starts from your brand, plans what to post, writes and designs it, and publishes it after your approval.
Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal and €12.09 (Premium) on Adobe Express. Adobe Express has a free plan with scheduling, and Premium costs less than Quetzal. Quetzal costs more because it decides what to post and makes it.
According to Adobe Express' own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: five-second text-to-video clips with Firefly, on the Firefly Pro plan. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.
Yes. You can keep Adobe Express for one-off designs such as flyers or a launch graphic, and let Quetzal keep the social calendar full. Both publish through the networks' own connections.
Connect your social accounts to Quetzal, paste your website and review the brand kit it reads from it. Your first week is drafted in your colours and type. Your Adobe Express designs stay in your Adobe account.
Type your website and see a week of posts made for your brand. Free, and no account needed.
14 days free. Card required, nothing charged today.
Adobe Express' prices were read from its pricing page on 30 September 2026 (monthly billing, EUR). Features were checked on Adobe Express' own pages on 30 September 2026; where Adobe Express does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Adobe Express is a trademark of its owner; Quetzal is not affiliated with Adobe Express.
We use only the cookies needed to run Quetzal and to remember your preferences. With your permission, we'd also use analytics to improve the product. You can change this anytime. Privacy Policy ·