Prices checked 30 September 2026Updated
Lately turns the long content you already have into social posts. Quetzal starts from your brand and makes the posts, with or without long content behind them.
Quick answer
Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Lately if you already publish podcasts, webinars or long articles and want each one cut into dozens of posts in your own voice, from $19 a month per subscription (Starter).
Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.
Lately's Starter plan costs less than ours. It repurposes what you give it; Quetzal also designs images and makes reels from Pro.
14 days free. Card required, nothing charged today.
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Who makes the posts
AI video
Networks it publishes to
Approval before publishing
Comments and messages
App languages
Price from
Billed yearly
Free plan
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Refunds
Lately's price basis: Per subscription, per month, with one voice model on both plans: Starter covers 5 social channels and 1 user; Growth lists 25 social channels and 5 users in its plan overview (one card on the same page says 5 channels and 3 users). Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.
Stay with Lately if you already produce long content every week, such as podcasts, webinars or articles, and want it cut into posts in your own voice.
Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.
Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.
From Pro, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.
Instagram, Facebook, LinkedIn, TikTok, X and YouTube, each with its own version of the post and its own publishing schedule.
One brand, three accounts
One brand, six accounts
Three brands, three accounts each
Monthly billing on both sides, each tool in its own unit (Lately: per subscription). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.
Connect your accounts to Quetzal and paste your website. There is no library of long content to feed first: Quetzal reads your brand and drafts the first week for your review.
If Lately is working well on your podcast or webinars, keep it for those clips. Quetzal can run the regular calendar, including Instagram, TikTok and YouTube, around them.
Choose Quetzal if you do not have long content every week and need the posts themselves, designed and published across six networks.
Try for freeChoose Lately if you already produce long content every week, such as podcasts, webinars or articles, and want it cut into posts in your own voice.
Visit LatelyIt depends on your raw material. Lately is very good at turning a webinar, podcast or long article into many posts with clips. Quetzal suits a business that has a website and a brand but no steady stream of long content: it plans and makes the posts from scratch.
Lately works from what you feed it and learns your voice from it. Quetzal works from your brand kit, plans the week itself, designs images and reels and publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube.
Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal and $19 (Starter) on Lately. Lately's Starter plan costs less than ours. It repurposes what you give it; Quetzal also designs images and makes reels from Pro.
According to Lately's own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: captioned clips cut from the videos and audio you upload. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.
Yes. Lately can keep cutting your podcast or webinars into posts while Quetzal runs the rest of the week. Both publish through each network's official connection.
Connect your accounts, paste your website and review the brand kit Quetzal builds. Your first week is drafted from it. You do not need to export anything from Lately.
Type your website and see a week of posts made for your brand. Free, and no account needed.
14 days free. Card required, nothing charged today.
Lately's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Lately's own pages on 30 September 2026; where Lately does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Lately is a trademark of its owner; Quetzal is not affiliated with Lately.
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