Prices checked 30 September 2026Updated
Plann gives you prompts, templates and a planner to decide what to post. Quetzal decides, makes the posts and publishes them, then learns from the results.
Quick answer
Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Plann if you like building your own content strategy with prompts and templates and want a low price for one brand, from $15 a month per subscription (Power User).
Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.
Plann costs less and has a free plan for Instagram. Quetzal costs more because the posts arrive made.
14 days free. Card required, nothing charged today.
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Plann's price basis: Per subscription, per month, in tiers by brands (1, 2 or 5), each brand with one account on each network, and 1, 2 or 4 users. The free plan schedules to Instagram only. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.
Stay with Plann if you like planning your own feed with prompts, templates and stock media, and want a low price for one brand.
Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.
Every post is measured, and what worked on your own accounts shapes what comes next. No report to read.
Posts are written in your brand's language and composed natively rather than translated, with the regional variant you choose (Spain, Mexico, Argentina and more). The app itself works in English and Spanish.
LinkedIn posts follow a dedicated engine: one point for one reader, a hook from a fixed set of proven mechanisms, a single clear ask at the end and no hashtags. Your other networks get their own version of each idea.
One brand, three accounts
One brand, six accounts
Three brands, three accounts each
Monthly billing on both sides, each tool in its own unit (Plann: per subscription). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.
Connect your accounts to Quetzal and paste your website. Instead of choosing prompts and templates, you review a week that is already planned from your brand and written in your voice.
Nothing in Plann has to be exported. If you enjoy its strategy tools, keep them for planning campaigns and let Quetzal turn the everyday calendar into finished posts.
Choose Quetzal if you have the prompts and templates but still not the time to turn them into posts every week.
Try for freeChoose Plann if you like planning your own feed with prompts, templates and stock media, and want a low price for one brand.
Visit PlannFor a different kind of help. Plann helps you work out what to post, with a strategy builder, daily ideas and pre-written captions, and it is inexpensive for one brand. Quetzal is for people who want that work done: the week planned, written, designed and published.
Plann guides you and you make the post. Quetzal makes the post and you approve it. It also reads how each post performed and uses that to plan the next week.
Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal and $15 (Power User) on Plann. Plann costs less and has a free plan for Instagram. Quetzal costs more because the posts arrive made.
According to Plann's own pages, checked on 30 September 2026: its AI helps you write when you ask. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.
Yes. You can keep Plann to map out launches and campaigns, and let Quetzal keep the regular calendar full. Both publish through each network's official connection.
Connect your accounts to Quetzal, paste your website and confirm the brand kit it builds. Your first week is drafted from it for your review, and nothing publishes until you approve it.
Type your website and see a week of posts made for your brand. Free, and no account needed.
14 days free. Card required, nothing charged today.
Plann's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Plann's own pages on 30 September 2026; where Plann does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Plann is a trademark of its owner; Quetzal is not affiliated with Plann.
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