Prices checked 30 September 2026Updated
Planoly helps you arrange and schedule the posts you make. Quetzal makes them from your brand, publishes them and learns from the results.
Quick answer
Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Planoly if your business lives on Instagram, you like arranging the grid yourself and you want a link-in-bio store in the same tool, from $16 a month per subscription (Starter).
Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.
Planoly costs less and has a free plan on its mobile app. Quetzal costs more because its price includes making the posts.
14 days free. Card required, nothing charged today.
Best for
Who makes the posts
AI video
Networks it publishes to
Approval before publishing
Comments and messages
App languages
Price from
Billed yearly
Free plan
Free trial
Refunds
Planoly's price basis: Per subscription, per month, in tiers by social sets and users (1, 2 or 6 of each); a social set is one account on each network, and Growth and Pro can add more for a fee. The free plan runs on the mobile app only. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.
Stay with Planoly if your business lives on Instagram, you like arranging the grid yourself and you sell from your link in bio.
Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.
Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.
From Pro, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.
Review mode puts every post in an approval queue and publishes only what you approve. Full autopilot is a switch you choose to turn on.
One brand, three accounts
One brand, six accounts
Three brands, three accounts each
Monthly billing on both sides, each tool in its own unit (Planoly: per subscription). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.
Connect your Instagram and your other accounts to Quetzal and paste your website. Quetzal reads your brand from it, and the first week of posts, carousels and stories is waiting for your review.
Your link-in-bio store and your DM automation can stay on Planoly. Quetzal only takes over the part that keeps the grid full: deciding what to post, making it and publishing it.
Choose Quetzal if the grid looks empty because nobody has time to make what goes in it.
Try for freeChoose Planoly if your business lives on Instagram, you like arranging the grid yourself and you sell from your link in bio.
Visit PlanolyFor a different job. Planoly is a visual planner for people who make their own Instagram posts, with a link-in-bio store and DM automation. Quetzal is for businesses that want the posts themselves made: planned from the brand, written, designed and published.
Who fills the grid. With Planoly you bring the photos and captions and arrange them. With Quetzal the week arrives planned, written and designed in your brand, and you approve it or let it publish on its own.
Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal and $16 (Starter) on Planoly. Planoly costs less and has a free plan on its mobile app. Quetzal costs more because its price includes making the posts.
According to Planoly's own pages, checked on 30 September 2026: its AI helps you write when you ask. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.
Yes. Keep Planoly for your link in bio, your store and the grid preview, and let Quetzal make and publish the posts. Both publish through each network's official connection, so they do not get in each other's way.
Connect your accounts to Quetzal, paste your website and confirm the brand kit it builds. The first week is drafted from it for your review. There is nothing to export from Planoly, and your store stays where it is.
Type your website and see a week of posts made for your brand. Free, and no account needed.
14 days free. Card required, nothing charged today.
Planoly's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Planoly's own pages on 30 September 2026; where Planoly does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Planoly is a trademark of its owner; Quetzal is not affiliated with Planoly.
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