Prices checked 30 September 2026Updated
HeyGen turns a script into an avatar video. Quetzal plans your social week, writes the posts, designs the images, makes reels and publishes everything.
Quick answer
Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick HeyGen if you make presenter videos for training, sales or explainers and need avatars and translation at scale, from $29 a month per subscription (Creator).
Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.
HeyGen costs less to start, has a free plan and goes much further on avatars and translation. Quetzal's reels start on Pro.
14 days free. Card required, nothing charged today.
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HeyGen's price basis: Per subscription, per month, in tiers of monthly credits (600, 1,000 or 1,500); Business adds team features and charges $20 a month for each extra seat. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.
Stay with HeyGen if you make training, sales or explainer videos with a presenter and want avatars and translation at scale.
Quetzal writes the script as part of the week's plan, so you do not arrive with one. From Pro a presenter says it in a reel with captions timed to each word.
Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.
Instagram, Facebook, LinkedIn, TikTok, X and YouTube, each with its own version of the post and its own publishing schedule.
Posts are written in your brand's language and composed natively rather than translated, with the regional variant you choose (Spain, Mexico, Argentina and more). The app itself works in English and Spanish.
One brand, three accounts
One brand, six accounts
Three brands, three accounts each
Monthly billing on both sides, each tool in its own unit (HeyGen: per subscription). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.
HeyGen and Quetzal rarely replace each other. Keep HeyGen for training, sales and translated videos, and connect your social accounts to Quetzal for the weekly calendar.
Paste your website into Quetzal and review the brand kit it builds. The first week of posts arrives as drafts, with nothing published until you approve it or switch on full autopilot.
Choose Quetzal if what you are missing is a steady social presence, not another video.
Try for freeChoose HeyGen if you make training, sales or explainer videos with a presenter and want avatars and translation at scale.
Visit HeyGenFor avatar video, no. HeyGen offers custom avatars, a large avatar library and video translation across many languages. Quetzal is for businesses that want their social accounts planned, made and published every week.
HeyGen makes the video you script. Quetzal decides what to post, writes it, designs posts and carousels, makes presenter reels from Pro and publishes to six networks.
Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal and $29 (Creator) on HeyGen. HeyGen costs less to start, has a free plan and goes much further on avatars and translation. Quetzal's reels start on Pro.
According to HeyGen's own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: avatar videos made with AI, voice cloning and video translation. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.
Yes. One clean split is HeyGen for training and sales videos and Quetzal for the social calendar. They do different work and barely overlap.
Connect your accounts to Quetzal, paste your website and confirm the brand kit. Your first week is drafted from it. You keep HeyGen for everything else you make there.
Type your website and see a week of posts made for your brand. Free, and no account needed.
14 days free. Card required, nothing charged today.
HeyGen's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on HeyGen's own pages on 30 September 2026; where HeyGen does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. HeyGen is a trademark of its owner; Quetzal is not affiliated with HeyGen.
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