Prices checked 30 September 2026Updated 30 September 2026

Quetzal vs Submagic: the Submagic alternative that makes the posts

Submagic edits and captions the videos you film. Quetzal plans the week from your brand and makes the posts and reels itself.

Quick answer

Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Submagic if you film your own videos and want them captioned, edited and posted quickly, from $19 a month per user (Starter).

Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.

Submagic costs less per person and edits your own footage, which Quetzal does not do.

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At a glance

Aspect	Submagic	Quetzal
Best for	Creators who film their own videos and want captions and edits done fast	Businesses and agencies that want the posts done for them
Who makes the posts	You do; its AI helps when you ask	Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.
AI video	Captions and editing with AI for short videos, clips from long videos and AI actors	Presenter reels with word-timed captions from Pro, 10 a month
Networks it publishes to	TikTok, Instagram and YouTube	Instagram, Facebook, LinkedIn, TikTok, X and YouTube
Approval before publishing	Not listed on their site	Yes: review mode holds every post, and clients approve by link
Comments and messages	Not listed on their site	Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox
App languages	Not listed on their site	English and Spanish; posts in your brand's language, with its regional variant
Price from	$19 a month per user (Starter)	$116 a month per brand (Starter)
Billed yearly	$12 a month per user, billed yearly (Starter)	$89 a month, billed yearly (Starter)
Free plan	No	No
Free trial	No time-limited trial listed	14 days; card required, nothing charged today
Refunds	Monthly and annual fees are non-refundable; consumers have fourteen days from subscribing to withdraw, unless the service was already fully performed with their consent.	Cancel in the 14-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.

Best for

Submagic: Creators who film their own videos and want captions and edits done fast
Quetzal: Businesses and agencies that want the posts done for them

Who makes the posts

Submagic: You do; its AI helps when you ask
Quetzal: Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.

AI video

Submagic: Captions and editing with AI for short videos, clips from long videos and AI actors
Quetzal: Presenter reels with word-timed captions from Pro, 10 a month

Networks it publishes to

Submagic: TikTok, Instagram and YouTube
Quetzal: Instagram, Facebook, LinkedIn, TikTok, X and YouTube

Approval before publishing

Submagic: Not listed on their site
Quetzal: Yes: review mode holds every post, and clients approve by link

Comments and messages

Submagic: Not listed on their site
Quetzal: Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox

App languages

Submagic: Not listed on their site
Quetzal: English and Spanish; posts in your brand's language, with its regional variant

Price from

Submagic: $19 a month per user (Starter)
Quetzal: $116 a month per brand (Starter)

Billed yearly

Submagic: $12 a month per user, billed yearly (Starter)
Quetzal: $89 a month, billed yearly (Starter)

Free plan

Submagic: No
Quetzal: No

Free trial

Submagic: No time-limited trial listed
Quetzal: 14 days; card required, nothing charged today

Refunds

Submagic: Monthly and annual fees are non-refundable; consumers have fourteen days from subscribing to withdraw, unless the service was already fully performed with their consent.
Quetzal: Cancel in the 14-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.

Submagic's price basis: Per member, per month, in tiers by videos a month (15, 40 or up to 100 per member) and the longest video each plan accepts. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.

Where Submagic wins

Styled captions in a long list of languages, with AI zooms and b-roll
Magic Clips turns a long video into several short ones
Publishing and scheduling from the same editor

Stay with Submagic if you film your own videos and want them captioned and edited fast.

Where Quetzal is different

The week arrives planned and written

Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.

Designed posts and carousels in your brand

Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.

Finished reels, ready to publish

From Pro, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.

Six networks from one plan

Instagram, Facebook, LinkedIn, TikTok, X and YouTube, each with its own version of the post and its own publishing schedule.

What it costs at your size

Size	Submagic	Quetzal
One brand, three accounts	$19 (Starter)	$116 (Starter)
One brand, six accounts	Depends on their plan limits	$298 (Growth)
Three brands, three accounts each	Depends on their plan limits	$313 (3 × Starter)

One brand, three accounts

Submagic: $19 (Starter)
Quetzal: $116 (Starter)

One brand, six accounts

Submagic: Depends on their plan limits
Quetzal: $298 (Growth)

Three brands, three accounts each

Submagic: Depends on their plan limits
Quetzal: $313 (3 × Starter)

Monthly billing on both sides, each tool in its own unit (Submagic: per user). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.

Switching from Submagic

Keep Submagic for the videos you film yourself. Connect your accounts to Quetzal, paste your website, and Quetzal builds your brand kit and drafts a week of posts for your review.

Quetzal adds what an editor does not: planned posts, designed carousels and stories, LinkedIn and X, and a plan for next week based on what worked this week.

Which one to choose

Choose Quetzal if nobody on your team films, and you still need to post every week.

Try for free

Choose Submagic if you film your own videos and want them captioned and edited fast.

Visit Submagic

Questions people ask

Is Quetzal better than Submagic?

For a different job. Submagic is a quick way to caption and edit short videos you record, with clips from long videos and publishing built in. Quetzal is for brands that want the whole week made for them from their website.

What is the main difference between Quetzal and Submagic?

Submagic edits footage you provide. Quetzal writes the posts, designs the images, makes presenter reels from Pro and publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube.

Which is cheaper for one brand with three accounts?

Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal and $19 (Starter) on Submagic. Submagic costs less per person and edits your own footage, which Quetzal does not do.

Does Submagic create posts, images or video for you?

According to Submagic's own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: captions and editing with AI for short videos, clips from long videos and AI actors. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.

Can I use Quetzal and Submagic together?

Yes. Film and caption your own videos in Submagic, and let Quetzal keep the written posts, carousels and stories coming around them.

How do I move from Submagic to Quetzal?

Connect your accounts to Quetzal and paste your website. Quetzal drafts the first week for your approval. There is nothing to export from Submagic.

Keep comparing

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How we compare

Submagic's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Submagic's own pages on 30 September 2026; where Submagic does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Submagic is a trademark of its owner; Quetzal is not affiliated with Submagic.