Prices checked 30 September 2026Updated

Quetzal vs Iconosquare: the Iconosquare alternative that makes the posts

Iconosquare measures and reports on the posts your team publishes. Quetzal makes those posts, publishes them and uses the results to plan the next week.

Quick answer

Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Iconosquare if your team already makes the content and what you need is deep analytics, reports, listening and one inbox, from €11 a month per subscription (Starter).

Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.

Iconosquare's entry plan costs less than Quetzal, and it has a free plan. Its reporting, listening and inbox go further than anything Quetzal offers.

14 days free. Card required, nothing charged today.

At a glance

Best for

Iconosquare
Marketing teams and agencies that post themselves and live in analytics, reporting and listening
Quetzal
Businesses and agencies that want the posts done for them

Who makes the posts

Iconosquare
You do; its AI helps when you ask
Quetzal
Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.

AI video

Iconosquare
Not listed on their site
Quetzal
Presenter reels with word-timed captions from Pro, 10 a month

Networks it publishes to

Iconosquare
Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube
Quetzal
Instagram, Facebook, LinkedIn, TikTok, X and YouTube

Approval before publishing

Iconosquare
Yes
Quetzal
Yes: review mode holds every post, and clients approve by link

Comments and messages

Iconosquare
Inbox included
Quetzal
Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox

App languages

Iconosquare
Not listed on their site
Quetzal
English and Spanish; posts in your brand's language, with its regional variant

Price from

Iconosquare
€11 a month per subscription (Starter)
Quetzal
$116 a month per brand (Starter)

Billed yearly

Iconosquare
€9 a month per subscription, billed yearly (Starter)
Quetzal
$89 a month, billed yearly (Starter)

Free plan

Iconosquare
Yes
Quetzal
No

Free trial

Iconosquare
14 days, no card needed
Quetzal
14 days; card required, nothing charged today

Refunds

Iconosquare
No right of withdrawal, but a full refund if you cancel in writing within 7 days of a monthly charge or 30 days of an annual one, renewals included.
Quetzal
Cancel in the 14-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.

Iconosquare's price basis: Per subscription, per month, priced by social profiles; each price is the plan's smallest tier (Starter from 3 profiles, Launch 5, Scale 5, rising in steps to 20). Starter and Launch include one user, Scale three. Prices in euros, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.

Where Iconosquare wins

  • Analytics first: custom dashboards, automated reports and campaign tracking
  • Listening for competitors, hashtags and industry trends
  • One inbox for comments, DMs and mentions
  • A free plan and a low-priced entry plan

Stay with Iconosquare if your team already makes the posts and what you need most is measuring, reporting and answering on them.

Where Quetzal is different

The week arrives planned and written

Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.

Designed posts and carousels in your brand

Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.

Finished reels, ready to publish

From Pro, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.

Priced per brand, with seats included

A plan covers one brand with its accounts and its team (4 people on Pro, more on larger plans). Agencies pay per client brand on one invoice, with a discount from the third client.

What it costs at your size

One brand, three accounts

Iconosquare
€11 (Starter)
Quetzal
$116 (Starter)

One brand, six accounts

Iconosquare
Depends on their plan limits
Quetzal
$298 (Growth)

Three brands, three accounts each

Iconosquare
Depends on their plan limits
Quetzal
$313 (3 × Starter)

Monthly billing on both sides, each tool in its own unit (Iconosquare: per subscription). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.

Switching from Iconosquare

Connect your accounts to Quetzal and paste your website. Quetzal reads your brand from it and drafts the first week of posts for your review.

Keep Iconosquare for dashboards, client reports and listening. Quetzal publishes through each network's official connection, so Iconosquare keeps reading every post and its results as before.

Which one to choose

Choose Quetzal if your reports look thin because the posts are not going out often enough.

Try for free

Choose Iconosquare if your team already makes the posts and what you need most is measuring, reporting and answering on them.

Visit Iconosquare

Questions people ask

Is Quetzal better than Iconosquare?

Not for analytics. Iconosquare is built around measurement, with custom dashboards, automated reports, listening and an inbox. Quetzal is the better fit when what you are missing is a steady flow of posts made in your brand.

What is the main difference between Quetzal and Iconosquare?

Iconosquare tells you how your posts did. Quetzal makes the posts, publishes them to Instagram, Facebook, LinkedIn, TikTok, X and YouTube, and plans next week from how they did.

Which is cheaper for one brand with three accounts?

Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal and €11 (Starter) on Iconosquare. Iconosquare's entry plan costs less than Quetzal, and it has a free plan. Its reporting, listening and inbox go further than anything Quetzal offers.

Does Iconosquare create posts, images or video for you?

According to Iconosquare's own pages, checked on 30 September 2026: its AI helps you write when you ask. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.

Can I use Quetzal and Iconosquare together?

Yes, and it is a natural pair: Quetzal makes and publishes, Iconosquare measures and reports. Both work through the networks' official connections, so nothing clashes.

How do I move from Iconosquare to Quetzal?

Connect your accounts to Quetzal, paste your website and review the brand kit it builds. The first week is drafted for your approval. Keep your Iconosquare plan for reporting for as long as you need it.

Decide with your own week in front of you

Type your website and see a week of posts made for your brand. Free, and no account needed.

14 days free. Card required, nothing charged today.

How we compare

Iconosquare's prices were read from its pricing page on 30 September 2026 (monthly billing, EUR). Features were checked on Iconosquare's own pages on 30 September 2026; where Iconosquare does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Iconosquare is a trademark of its owner; Quetzal is not affiliated with Iconosquare.

Iconosquare alternative: Quetzal vs Iconosquare (2026)