Prices checked 30 September 2026Updated 30 September 2026

Quetzal vs Postwise: the Postwise alternative that makes the posts

Postwise drafts text posts for X, LinkedIn and Threads when you ask. Quetzal plans the week from your brand, designs the visuals and publishes on six networks.

Quick answer

Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Postwise if you post mostly text on X, LinkedIn and Threads and want a large monthly allowance of AI drafts, from $37 a month per subscription (Basic).

Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.

Postwise costs less to start, and it publishes to Threads, which Quetzal does not.

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At a glance

Aspect	Postwise	Quetzal
Best for	Writers who post text on X, LinkedIn and Threads and want plenty of AI drafts	Businesses and agencies that want the posts done for them
Who makes the posts	You do; its AI helps when you ask	Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.
AI video	No AI video	Presenter reels with word-timed captions from Pro, 10 a month
Networks it publishes to	X, LinkedIn and Threads	Instagram, Facebook, LinkedIn, TikTok, X and YouTube
Approval before publishing	Not listed on their site	Yes: review mode holds every post, and clients approve by link
Comments and messages	Not listed on their site	Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox
App languages	Not listed on their site	English and Spanish; posts in your brand's language, with its regional variant
Price from	$37 a month per subscription (Basic)	$116 a month per brand (Starter)
Billed yearly	Not listed: see their pricing page	$89 a month, billed yearly (Starter)
Free plan	No	No
Free trial	7 days, no card needed	14 days; card required, nothing charged today
Refunds	The pricing page offers a full refund within 30 days of purchase if you meet their refund criteria; their terms of service say purchases are final.	Cancel in the 14-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.

Best for

Postwise: Writers who post text on X, LinkedIn and Threads and want plenty of AI drafts
Quetzal: Businesses and agencies that want the posts done for them

Who makes the posts

Postwise: You do; its AI helps when you ask
Quetzal: Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.

AI video

Postwise: No AI video
Quetzal: Presenter reels with word-timed captions from Pro, 10 a month

Networks it publishes to

Postwise: X, LinkedIn and Threads
Quetzal: Instagram, Facebook, LinkedIn, TikTok, X and YouTube

Approval before publishing

Postwise: Not listed on their site
Quetzal: Yes: review mode holds every post, and clients approve by link

Comments and messages

Postwise: Not listed on their site
Quetzal: Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox

App languages

Postwise: Not listed on their site
Quetzal: English and Spanish; posts in your brand's language, with its regional variant

Price from

Postwise: $37 a month per subscription (Basic)
Quetzal: $116 a month per brand (Starter)

Billed yearly

Postwise: Not listed: see their pricing page
Quetzal: $89 a month, billed yearly (Starter)

Free plan

Postwise: No
Quetzal: No

Free trial

Postwise: 7 days, no card needed
Quetzal: 14 days; card required, nothing charged today

Refunds

Postwise: The pricing page offers a full refund within 30 days of purchase if you meet their refund criteria; their terms of service say purchases are final.
Quetzal: Cancel in the 14-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.

Postwise's price basis: Per subscription, per month, in tiers by social accounts: three on Basic, five on Boss, unlimited on Unlimited; yearly billing is 20% off, with no per-month yearly price printed. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.

Where Postwise wins

A ghostwriter assistant with several custom AI voices
Large monthly allowances of AI-written posts
X, LinkedIn and Threads from one place, with long scheduling windows

Stay with Postwise if you post text on X, LinkedIn and Threads and want a lot of AI drafts to choose from each month.

Where Quetzal is different

Designed posts and carousels in your brand

Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.

Finished reels, ready to publish

From Pro, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.

The week arrives planned and written

Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.

Six networks from one plan

Instagram, Facebook, LinkedIn, TikTok, X and YouTube, each with its own version of the post and its own publishing schedule.

What it costs at your size

Size	Postwise	Quetzal
One brand, three accounts	Depends on their plan limits	$116 (Starter)
One brand, six accounts	Depends on their plan limits	$298 (Growth)
Three brands, three accounts each	Depends on their plan limits	$313 (3 × Starter)

One brand, three accounts

Postwise: Depends on their plan limits
Quetzal: $116 (Starter)

One brand, six accounts

Postwise: Depends on their plan limits
Quetzal: $298 (Growth)

Three brands, three accounts each

Postwise: Depends on their plan limits
Quetzal: $313 (3 × Starter)

Monthly billing on both sides, each tool in its own unit (Postwise: per subscription). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.

Switching from Postwise

Connect your X, LinkedIn and other accounts to Quetzal and paste your website. Quetzal builds a brand kit from it and drafts your first week for review.

If Threads matters to you, keep Postwise for it. Quetzal covers Instagram, Facebook, LinkedIn, TikTok, X and YouTube, and the two can run side by side.

Which one to choose

Choose Quetzal if your audience is on Instagram, TikTok or YouTube too and you need images and reels, not only text.

Try for free

Choose Postwise if you post text on X, LinkedIn and Threads and want a lot of AI drafts to choose from each month.

Visit Postwise

Questions people ask

Is Quetzal better than Postwise?

If you need more than text, yes. Postwise is built for writing text posts for X, LinkedIn and Threads, with custom AI voices. Quetzal also designs posts, carousels and stories in your brand, makes AI reels on the plans that include them, and publishes to six networks.

What is the main difference between Quetzal and Postwise?

Postwise helps you write when you ask, with a ghostwriter assistant. Quetzal decides what to post each week from your brand, writes and designs it, and learns from the results which posts to make next.

Which is cheaper for one brand with three accounts?

Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal. We do not list a price for Postwise here: see its own pricing page. Postwise costs less to start, and it publishes to Threads, which Quetzal does not.

Does Postwise create posts, images or video for you?

According to Postwise's own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: no AI video. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.

Can I use Quetzal and Postwise together?

Yes. Keep Postwise for Threads or for text you like to draft yourself, and let Quetzal run the visual networks and the weekly plan. Decide which tool owns X and LinkedIn so nothing goes out twice.

How do I move from Postwise to Quetzal?

Connect your accounts to Quetzal, paste your website and confirm the brand kit. Your first week is waiting for approval. You can keep Postwise until you are happy with what Quetzal makes.

Keep comparing

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How we compare

Postwise's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on Postwise's own pages on 30 September 2026; where Postwise does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Postwise is a trademark of its owner; Quetzal is not affiliated with Postwise.