Prices checked 30 September 2026Updated
Semrush's Social Toolkit helps you schedule posts and track competitors next to your SEO work. Quetzal makes the posts from your brand and publishes them.
Quick answer
Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Semrush Social if you already use Semrush for SEO and want social scheduling, competitor benchmarks and analytics in the same account, from €19.18 a month per subscription (Base).
Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.
Semrush's Social Toolkit starts at a lower price than Quetzal, and its AI helps you write when you ask. Quetzal's price includes planning, writing and designing the posts.
14 days free. Card required, nothing charged today.
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AI video
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Comments and messages
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Semrush Social's price basis: Per subscription, per month, in the euro prices its page shows for our location; Base manages 5 social profiles, Pro and Business 10, and each extra user is an add-on. Prices in euros, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.
Stay with Semrush Social if your team already works in Semrush for SEO and wants scheduling and competitor tracking in the same account.
Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.
Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.
Every post is measured, and what worked on your own accounts shapes what comes next. No report to read.
LinkedIn posts follow a dedicated engine: one point for one reader, a hook from a fixed set of proven mechanisms, a single clear ask at the end and no hashtags. Your other networks get their own version of each idea.
One brand, three accounts
One brand, six accounts
Three brands, three accounts each
Monthly billing on both sides, each tool in its own unit (Semrush Social: per subscription). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.
Keep Semrush for SEO and competitor tracking. Connect your social accounts to Quetzal and paste your website: the brand kit Quetzal reads from it becomes the source of every post.
Your first week is drafted for your review. If you still want to schedule the odd post by hand in Semrush, you can keep doing that.
Choose Quetzal if you can see what your competitors post but have no time to make your own posts every week.
Try for freeChoose Semrush Social if your team already works in Semrush for SEO and wants scheduling and competitor tracking in the same account.
Visit Semrush SocialFor making the posts, yes; for research, no. Semrush is strong at SEO, market research and competitor benchmarks, and its Social Toolkit adds scheduling and analytics. Quetzal is the one that plans, writes and designs your posts and publishes them.
With Semrush you bring the post and use its tools to schedule and measure it, with AI help when you ask. Quetzal starts from your website and brand kit and brings you a finished week to approve.
Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal and €19.18 (Base) on Semrush Social. Semrush's Social Toolkit starts at a lower price than Quetzal, and its AI helps you write when you ask. Quetzal's price includes planning, writing and designing the posts.
According to Semrush Social's own pages, checked on 30 September 2026: its AI helps you write when you ask. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.
Yes, and they fit together: Semrush for keyword research, competitor tracking and influencer analytics, Quetzal for producing and publishing the posts. Quetzal learns from how your own posts perform, so it does not need Semrush's data to plan.
Connect your accounts to Quetzal, paste your website and check the brand kit it builds. The first week arrives as drafts. You can keep your Semrush subscription for SEO; only the making of the posts moves.
Type your website and see a week of posts made for your brand. Free, and no account needed.
14 days free. Card required, nothing charged today.
Semrush Social's prices were read from its pricing page on 30 September 2026 (monthly billing, EUR). Features were checked on Semrush Social's own pages on 30 September 2026; where Semrush Social does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Semrush Social is a trademark of its owner; Quetzal is not affiliated with Semrush Social.
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