Prices checked 30 September 2026Updated
SocialBu gives you the tools to publish, reply, listen and automate. Quetzal makes the posts in your brand, publishes them and plans the next week from the results.
Quick answer
Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick SocialBu if you write your own posts and want scheduling, an inbox, listening and automations in one low-cost tool, from $29 a month per subscription (Starter).
Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.
SocialBu starts at a lower price, has a free plan and covers more networks. Quetzal's price includes having the posts made for you.
14 days free. Card required, nothing charged today.
Best for
Who makes the posts
AI video
Networks it publishes to
Approval before publishing
Comments and messages
App languages
Price from
Billed yearly
Free plan
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Refunds
SocialBu's price basis: Per subscription, per month, in tiers by social accounts (3 on Free, then up to 8, 20 or 50), with a monthly cap on posts below Agency. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.
Stay with SocialBu if you write your own posts and want scheduling, an inbox, listening and automations at a low price.
Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.
Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.
From Pro, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.
Each client gets a private link to approve posts or ask for a change, with no seat and no login. Review mode holds every post until someone says yes.
One brand, three accounts
One brand, six accounts
Three brands, three accounts each
Monthly billing on both sides, each tool in its own unit (SocialBu: per subscription). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.
Connect the same accounts to Quetzal and paste your website. Quetzal builds your brand kit from it and drafts the first week for your review.
SocialBu can keep doing what it does well: the inbox, listening and automations. Let Quetzal handle the posts, and publish from SocialBu only what you write yourself.
Choose Quetzal if you have the tools to publish but not the time to make a week of posts, or your clients want to approve without logging in.
Try for freeChoose SocialBu if you write your own posts and want scheduling, an inbox, listening and automations at a low price.
Visit SocialBuFor a different need. SocialBu is an affordable all-in-one tool for people who write their own posts, with listening, an inbox and automations. Quetzal is for the business or agency that wants the posts made: planned, written, designed and published.
SocialBu's AI writer helps when you ask, using monthly credits. Quetzal plans the whole week from your brand without being asked, designs the posts and publishes them after your approval.
Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal and $29 (Starter) on SocialBu. SocialBu starts at a lower price, has a free plan and covers more networks. Quetzal's price includes having the posts made for you.
According to SocialBu's own pages, checked on 30 September 2026: its AI helps you write when you ask. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.
Yes. A practical split is SocialBu for the inbox, listening and automations, and Quetzal for making and publishing the posts. Each tool then does the part it is built for.
Connect your accounts to Quetzal, paste your website and confirm the brand kit it builds. Your first week is drafted from it. Keep SocialBu running for replies and listening while you compare.
Type your website and see a week of posts made for your brand. Free, and no account needed.
14 days free. Card required, nothing charged today.
SocialBu's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on SocialBu's own pages on 30 September 2026; where SocialBu does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. SocialBu is a trademark of its owner; Quetzal is not affiliated with SocialBu.
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