Facts checked 30 September 2026; we could not verify a price on Sprinklr's siteUpdated

Quetzal vs Sprinklr: the Sprinklr alternative that makes the posts

Sprinklr gives large teams one platform to publish, engage, listen and govern. Quetzal makes the posts for a brand and publishes them once you approve.

Quick answer

Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Sprinklr if you run social for a large organisation and need listening, customer care, advertising and multi-level approvals in one enterprise platform.

Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.

Sprinklr quotes its prices through its sales team rather than on its site. Quetzal is priced per brand, with a free trial of 14 days.

14 days free. Card required, nothing charged today.

At a glance

Best for

Sprinklr
Global enterprises that need governance, listening and customer care across many markets and channels
Quetzal
Businesses and agencies that want the posts done for them

Who makes the posts

Sprinklr
You do; its AI helps when you ask
Quetzal
Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.

AI video

Sprinklr
Not listed on their site
Quetzal
Presenter reels with word-timed captions from Pro, 10 a month

Networks it publishes to

Sprinklr
Not listed on their site
Quetzal
Instagram, Facebook, LinkedIn, TikTok, X and YouTube

Approval before publishing

Sprinklr
Yes
Quetzal
Yes: review mode holds every post, and clients approve by link

Comments and messages

Sprinklr
Inbox included
Quetzal
Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox

App languages

Sprinklr
Not listed on their site
Quetzal
English and Spanish; posts in your brand's language, with its regional variant

Price from

Sprinklr
Not listed: see their pricing page
Quetzal
$116 a month per brand (Starter)

Billed yearly

Sprinklr
Not listed: see their pricing page
Quetzal
$89 a month, billed yearly (Starter)

Free plan

Sprinklr
Not listed on their site
Quetzal
No

Free trial

Sprinklr
Not listed on their site
Quetzal
14 days; card required, nothing charged today

Refunds

Sprinklr
Not listed on their site
Quetzal
Cancel in the 14-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.

Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies.

Where Sprinklr wins

  • Governance for large organisations: multi-level approvals, access controls and audit trails
  • Publishing, engagement, listening and advertising in one platform
  • Support for a very wide range of social and messaging channels

Stay with Sprinklr if you run social for a large, regulated brand across many markets and need listening, customer care and approval chains in one enterprise platform.

Where Quetzal is different

The week arrives planned and written

Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.

Designed posts and carousels in your brand

Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.

Priced per brand, with seats included

A plan covers one brand with its accounts and its team (4 people on Pro, more on larger plans). Agencies pay per client brand on one invoice, with a discount from the third client.

Nothing goes out without your yes, unless you want it to

Review mode puts every post in an approval queue and publishes only what you approve. Full autopilot is a switch you choose to turn on.

What it costs at your size

One brand, three accounts

Sprinklr
Not listed: see their pricing page
Quetzal
$116 (Starter)

One brand, six accounts

Sprinklr
Not listed: see their pricing page
Quetzal
$298 (Growth)

Three brands, three accounts each

Sprinklr
Not listed: see their pricing page
Quetzal
$313 (3 × Starter)

Monthly billing on both sides, each tool in its own unit. An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.

Switching from Sprinklr

Most teams would not replace Sprinklr with Quetzal. They add Quetzal for a brand, a market or a client whose calendar keeps running dry, and keep Sprinklr for listening, customer care and governance.

Connect that brand's accounts to Quetzal and paste its website. Quetzal builds a brand kit from it and drafts the first week. Review mode holds every post until someone approves it, which suits a team that already works through approvals.

Which one to choose

Choose Quetzal if you are a business or an agency that needs a steady flow of finished posts in your brand, without an enterprise rollout.

Try for free

Choose Sprinklr if you run social for a large, regulated brand across many markets and need listening, customer care and approval chains in one enterprise platform.

Visit Sprinklr

Questions people ask

Is Quetzal better than Sprinklr?

They are built for different buyers. Sprinklr is an enterprise platform for global brands that need governance, listening and customer care across many channels. Quetzal is for a business or agency that needs the posts themselves: planned, written, designed and published.

What is the main difference between Quetzal and Sprinklr?

Sprinklr organises, governs and measures the work of large social teams. Quetzal does the making: it reads your brand, plans the week, writes and designs each post, and publishes it once approved.

Which is cheaper for one brand with three accounts?

Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal. We do not list a price for Sprinklr here: see its own pricing page. Sprinklr quotes its prices through its sales team rather than on its site. Quetzal is priced per brand, with a free trial of 14 days.

Does Sprinklr create posts, images or video for you?

According to Sprinklr's own pages, checked on 30 September 2026: its AI helps you write when you ask. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.

Can I use Quetzal and Sprinklr together?

Yes. A team can keep Sprinklr for listening, engagement and governance and use Quetzal to produce the posts for one brand or market. The posts go out on the same accounts your team already manages.

How do I move from Sprinklr to Quetzal?

Start with one brand: connect its accounts, paste its website and review the brand kit Quetzal builds. The first week arrives as drafts for approval. Nothing in your Sprinklr setup has to change while you try it.

Decide with your own week in front of you

Type your website and see a week of posts made for your brand. Free, and no account needed.

14 days free. Card required, nothing charged today.

How we compare

We could not verify a price on Sprinklr's site. Features were checked on Sprinklr's own pages on 30 September 2026; where Sprinklr does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Sprinklr is a trademark of its owner; Quetzal is not affiliated with Sprinklr.

Sprinklr alternative: Quetzal vs Sprinklr (2026)