Head to head
Metricool and Hootsuite both plan, publish and report on social media, but they are priced for different buyers: Metricool by the number of brands, Hootsuite by the number of users. This page puts their published facts side by side, says which one fits most small businesses and agencies, and then looks at the job neither of them does for you.
Quetzal is our product. Facts on the other tools were checked on 30 September 2026 on each vendor's own site; where a vendor does not say, we write "not listed".
Small businesses and agencies reporting on many brands
Starter (up to 5 brands), per account, billed yearly. $25 month to month.
Larger teams that need listening, inbox and workflow
Standard, per user, billed yearly only.
When the hard part is making the posts, not scheduling them
Starter, per brand, billed yearly. $90 month to month.
Prices in the currency each vendor publishes, as shown on their own page. Mind the unit: paying per channel is not the same as paying per user. 7 days free. Card required, nothing charged today.
Metricool is the better fit for most small businesses and agencies. It has a free plan, its paid plans start at $25 a month per account for up to five brands, and its app is available in seven languages, Spanish included.
Hootsuite wins when a larger team needs listening, an inbox several people work from, integrations and a mature approval workflow, and can justify paying per user from $99 a month, billed yearly.
Both expect your team to produce the posts. If that is the missing piece, see the third option below.
Both tools price the management of many accounts. An agency's harder job is producing the posts for each of them. Ticks come from each vendor's own pages; where a vendor does not say, we write "not listed".
| The agency's content test | |||
|---|---|---|---|
| Writes post text with AI | Yes | Yes (when you ask) | Yes (when you ask) |
| Plans and makes the week's posts on its own | Yes | No | No |
| Makes video with AI | Yes | No | Not listed |
| Approval step before anything posts | Yes | Yes | Yes |
| Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube | Yes | Yes | Not listed |
| App available in Spanish | Yes | Yes | Not listed |
| Changes the next posts from each post's results | Yes | Not listed | Not listed |
| Start without a card (free plan or card-free trial) | No (7 days free, card required) | Yes | Yes |
Writes post text with AI
Plans and makes the week's posts on its own
Makes video with AI
Approval step before anything posts
Publishes to Instagram, Facebook, LinkedIn, TikTok, X and YouTube
App available in Spanish
Changes the next posts from each post's results
Start without a card (free plan or card-free trial)
| Comparison | Metricool | Hootsuite |
|---|---|---|
| What it is | A planning and analytics platform priced by number of brands, popular with agencies and community managers. | One of the original social media management suites: scheduling, inbox, listening and reporting for teams, priced per user. |
| Best for | Small businesses and agencies reporting on many brands | Larger teams that need listening, inbox and workflow |
| Starts at | Starter (up to 5 brands): $25 a month per account ($20 a month billed yearly) | Standard: $99 a month per user, billed yearly only |
| Pricing basis | Per account, per month, in tiers by the number of brands managed. | Per user (seat), per month; in the eurozone the same figures are shown in euros. |
| Free plan and trial | Free plan | 14-day trial, no card |
| Refunds | No refunds for the current billing cycle; consumers have 15 days to withdraw from a first purchase, not from renewals. | If you cancel or downgrade, you pay the rest of the plan term and get no refund. |
| AI for the content | Helps you write when you ask | Helps you write when you ask |
| AI video | No AI video | Not listed on their pricing page |
| Approvals | Yes | Yes |
| Inbox | Yes | Yes |
| Networks | 11 networks: Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, X and 4 more | Not listed on their pricing page |
| App languages | English, Spanish, French, German, Italian, Dutch, Portuguese | Not listed on their pricing page |
What it is
Best for
Starts at
Pricing basis
Free plan and trial
Refunds
AI for the content
AI video
Approvals
Inbox
Networks
App languages
Per account, per month, in tiers by the number of brands managed.
Unit: per account. Their pricing page
Per user (seat), per month; in the eurozone the same figures are shown in euros.
Unit: per user. Their pricing page
Reporting on a brand does not fill its calendar. Quetzal plans each brand's week from its own kit and website, then writes, designs and publishes the posts to Instagram, Facebook, LinkedIn, TikTok, X and YouTube, in English or Spanish. Keep Metricool or Hootsuite for reporting if you like it; Quetzal makes what they report on.
With Quetzal (quetzaltech.app), your accounts keep posting every week without you writing a word, in your brand's voice and look. You approve each post before it goes out, or let it run on autopilot. Unlimited posts on every plan; AI reels start on Starter.
From $90 a month per brand ($69 a month billed yearly, Starter plan), before tax.
7 days free. Card required, nothing charged today.
For most small businesses and agencies, yes. Metricool has a free plan and paid plans from $25 a month for up to five brands, priced per account. Hootsuite starts at $99 a month per user, billed yearly, so the bill grows with every person on the team.
Hootsuite's strengths are social listening, broad integrations and a mature team workflow with an inbox and approvals. Metricool has an inbox and approvals too, and leads on reporting by brand.
Metricool's app is available in Spanish, English, French, German, Italian, Dutch and Portuguese. Hootsuite does not list its app languages on the pages we read.
Metricool does not refund the current billing cycle; consumers have 15 days to withdraw from a first purchase, not from renewals. Hootsuite's terms say that if you cancel or downgrade you pay the rest of the term and get no refund.
Both offer an AI assistant that helps with text when you ask. Neither plans and makes a week of posts on its own, and Metricool lists no AI video.
The third option
Type your website and Quetzal shows you a week of posts made for your brand, ready to approve. Free, and no account needed.
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