Facts checked 30 September 2026; we could not verify a price on Arcads' siteUpdated 30 September 2026

Quetzal vs Arcads: the Arcads alternative that makes the posts

Arcads makes UGC-style video ads with AI actors for your paid campaigns. Quetzal runs your organic social presence: it plans the week, makes posts and reels, and publishes them to six networks.

Quick answer

Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick Arcads if you only need video ads for paid campaigns and publish them through your ad accounts yourself.

Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.

Arcads does not print its prices on its site; they appear after sign-up. It is built around a large library of AI actors and several video models for ads.

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At a glance

Aspect	Arcads	Quetzal
Best for	Performance marketers who need UGC-style video ads with AI actors for paid campaigns	Businesses and agencies that want the posts done for them
Who makes the posts	You do; its AI helps when you ask	Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.
AI video	UGC-style video ads with AI actors, plus generative video	Presenter reels with word-timed captions from Pro, 10 a month
Networks it publishes to	Not listed on their site	Instagram, Facebook, LinkedIn, TikTok, X and YouTube
Approval before publishing	Not listed on their site	Yes: review mode holds every post, and clients approve by link
Comments and messages	Not listed on their site	Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox
App languages	Not listed on their site	English and Spanish; posts in your brand's language, with its regional variant
Price from	Not listed: see their pricing page	$116 a month per brand (Starter)
Billed yearly	Not listed: see their pricing page	$89 a month, billed yearly (Starter)
Free plan	Not listed on their site	No
Free trial	Not listed on their site	14 days; card required, nothing charged today
Refunds	Credits left at the end of a period are lost; unused credits are not refunded on cancelling or downgrading.	Cancel in the 14-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.

Best for

Arcads: Performance marketers who need UGC-style video ads with AI actors for paid campaigns
Quetzal: Businesses and agencies that want the posts done for them

Who makes the posts

Arcads: You do; its AI helps when you ask
Quetzal: Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.

AI video

Arcads: UGC-style video ads with AI actors, plus generative video
Quetzal: Presenter reels with word-timed captions from Pro, 10 a month

Networks it publishes to

Arcads: Not listed on their site
Quetzal: Instagram, Facebook, LinkedIn, TikTok, X and YouTube

Approval before publishing

Arcads: Not listed on their site
Quetzal: Yes: review mode holds every post, and clients approve by link

Comments and messages

Arcads: Not listed on their site
Quetzal: Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox

App languages

Arcads: Not listed on their site
Quetzal: English and Spanish; posts in your brand's language, with its regional variant

Price from

Arcads: Not listed: see their pricing page
Quetzal: $116 a month per brand (Starter)

Billed yearly

Arcads: Not listed: see their pricing page
Quetzal: $89 a month, billed yearly (Starter)

Free plan

Arcads: Not listed on their site
Quetzal: No

Free trial

Arcads: Not listed on their site
Quetzal: 14 days; card required, nothing charged today

Refunds

Arcads: Credits left at the end of a period are lost; unused credits are not refunded on cancelling or downgrading.
Quetzal: Cancel in the 14-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.

Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies.

Where Arcads wins

A large library of AI actors for UGC-style ads
Several generative video models in one studio
Ad translation into many languages
An AI ad agent that reads your product link and makes first ads

Stay with Arcads if you only need video ads for paid campaigns and publish them through your ad accounts yourself.

Where Quetzal is different

The week arrives planned and written

Quetzal reads your website and brand kit, plans the week and writes every post in your voice. You open a finished week instead of an empty calendar.

Six networks from one plan

Instagram, Facebook, LinkedIn, TikTok, X and YouTube, each with its own version of the post and its own publishing schedule.

Designed posts and carousels in your brand

Quetzal designs posts, carousels and stories in your colours and type, so every account looks like one brand. Designed images come on every plan, and posts from your own photos are unlimited.

Next week is planned from last week's results

Every post is measured, and what worked on your own accounts shapes what comes next. No report to read.

What it costs at your size

Size	Arcads	Quetzal
One brand, three accounts	Not listed: see their pricing page	$116 (Starter)
One brand, six accounts	Not listed: see their pricing page	$298 (Growth)
Three brands, three accounts each	Not listed: see their pricing page	$313 (3 × Starter)

One brand, three accounts

Arcads: Not listed: see their pricing page
Quetzal: $116 (Starter)

One brand, six accounts

Arcads: Not listed: see their pricing page
Quetzal: $298 (Growth)

Three brands, three accounts each

Arcads: Not listed: see their pricing page
Quetzal: $313 (3 × Starter)

Monthly billing on both sides, each tool in its own unit. An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.

Switching from Arcads

The two rarely overlap, so nothing needs to move. Connect your social accounts to Quetzal, paste your website, and Quetzal drafts the first organic week for your review.

Keep Arcads for the ads your paid team tests. Quetzal takes care of the posts, carousels, stories and reels that keep your accounts active between campaigns.

Which one to choose

Choose Quetzal if your social accounts need a planned, published week of posts and reels, not only ads for paid campaigns.

Try for free

Choose Arcads if you only need video ads for paid campaigns and publish them through your ad accounts yourself.

Visit Arcads

Questions people ask

Is Quetzal better than Arcads?

They do different jobs. Arcads is an ad studio with a large library of AI actors and several generative video models, made for paid campaigns. Quetzal is for the organic side: it plans the week, writes and designs the posts, makes presenter reels and publishes them to your accounts.

What is the main difference between Quetzal and Arcads?

Arcads produces video ads that you launch through your ad accounts. Quetzal produces and publishes the everyday content on Instagram, Facebook, LinkedIn, TikTok, X and YouTube, and plans next week from how it performed.

Which is cheaper for one brand with three accounts?

Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal. We do not list a price for Arcads here: see its own pricing page. Arcads does not print its prices on its site; they appear after sign-up. It is built around a large library of AI actors and several video models for ads.

Does Arcads create posts, images or video for you?

According to Arcads' own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: uGC-style video ads with AI actors, plus generative video. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.

Can I use Quetzal and Arcads together?

Yes, and they fit together well: Arcads for paid video ads, Quetzal for the organic calendar. A reel or post that does well organically can also be a good brief for your next ad.

How do I move from Arcads to Quetzal?

There is nothing to move. Connect your social accounts to Quetzal, paste your website and review the brand kit it builds. The first week is drafted for your approval.

Keep comparing

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How we compare

We could not verify a price on Arcads' site. Features were checked on Arcads' own pages on 30 September 2026; where Arcads does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. Arcads is a trademark of its owner; Quetzal is not affiliated with Arcads.