Prices checked 30 September 2026Updated 30 September 2026

Quetzal vs MakeUGC: the MakeUGC alternative that makes the posts

MakeUGC makes UGC-style video ads from your script. Quetzal runs your social accounts: it plans the week, makes the posts and reels, and publishes them.

Quick answer

Pick Quetzal if you want your social media done for you: posts planned from your brand, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok, X and YouTube. Pick MakeUGC if you mainly need a steady supply of UGC-style video ads to test in paid campaigns, from $59 a month per subscription (Start up).

Quetzal starts at $116 a month per brand, or $89 a month billed yearly (Starter). Unlimited posts on every plan. Plans differ in connected accounts, designed images a month and AI reels, which start on Pro.

MakeUGC costs less to start and goes much deeper on UGC-style ads and AI actors. Quetzal's reels begin on Pro, and its price covers the rest of the account too.

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At a glance

Aspect	MakeUGC	Quetzal
Best for	Brands and agencies testing many UGC-style video ads with AI actors	Businesses and agencies that want the posts done for them
Who makes the posts	You do; its AI helps when you ask	Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.
AI video	Video ads in UGC style with AI actors, product-in-hand videos and an agent that recreates a reference ad	Presenter reels with word-timed captions from Pro, 10 a month
Networks it publishes to	Not listed on their site	Instagram, Facebook, LinkedIn, TikTok, X and YouTube
Approval before publishing	Not listed on their site	Yes: review mode holds every post, and clients approve by link
Comments and messages	Not listed on their site	Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox
App languages	Not listed on their site	English and Spanish; posts in your brand's language, with its regional variant
Price from	$59 a month per subscription (Start up)	$116 a month per brand (Starter)
Billed yearly	$29 a month per subscription, billed yearly (Start up)	$89 a month, billed yearly (Starter)
Free plan	No	No
Free trial	No time-limited trial listed	14 days; card required, nothing charged today
Refunds	A full refund if you ask within three business days of a purchase or renewal and have not used most of the credits; later, up to half back if you used under half the credits, and nothing after two weeks.	Cancel in the 14-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.

Best for

MakeUGC: Brands and agencies testing many UGC-style video ads with AI actors
Quetzal: Businesses and agencies that want the posts done for them

Who makes the posts

MakeUGC: You do; its AI helps when you ask
Quetzal: Quetzal, from your brand. You approve each one or let it run. Unlimited posts on every plan.

AI video

MakeUGC: Video ads in UGC style with AI actors, product-in-hand videos and an agent that recreates a reference ad
Quetzal: Presenter reels with word-timed captions from Pro, 10 a month

Networks it publishes to

MakeUGC: Not listed on their site
Quetzal: Instagram, Facebook, LinkedIn, TikTok, X and YouTube

Approval before publishing

MakeUGC: Not listed on their site
Quetzal: Yes: review mode holds every post, and clients approve by link

Comments and messages

MakeUGC: Not listed on their site
Quetzal: Comment-to-DM replies on Instagram and Facebook from Growth; not a shared inbox

App languages

MakeUGC: Not listed on their site
Quetzal: English and Spanish; posts in your brand's language, with its regional variant

Price from

MakeUGC: $59 a month per subscription (Start up)
Quetzal: $116 a month per brand (Starter)

Billed yearly

MakeUGC: $29 a month per subscription, billed yearly (Start up)
Quetzal: $89 a month, billed yearly (Starter)

Free plan

MakeUGC: No
Quetzal: No

Free trial

MakeUGC: No time-limited trial listed
Quetzal: 14 days; card required, nothing charged today

Refunds

MakeUGC: A full refund if you ask within three business days of a purchase or renewal and have not used most of the credits; later, up to half back if you used under half the credits, and nothing after two weeks.
Quetzal: Cancel in the 14-day trial and pay nothing. A yearly or quarterly plan cancelled within 30 days of a charge is refunded, minus the months started. Otherwise, no refunds.

MakeUGC's price basis: Per subscription, per month, in tiers of monthly credits (500, 1,000 or 2,000); each plan starts with a $1 trial, and the API plans are priced separately. Prices in US dollars, as shown on its pricing page. Quetzal charges per brand, in US dollars, with sales tax added at checkout where it applies. Source: their pricing page.

Where MakeUGC wins

A large library of realistic AI actors for UGC-style ads
AI actors that hold and present your product on camera
A video agent that rebuilds a reference ad around your product

Stay with MakeUGC if your main job is testing many UGC-style video ads for paid campaigns.

Where Quetzal is different

The ad is one piece; the account is the job

Quetzal plans a full week for your brand: posts, carousels, stories and, from Pro, reels. Each piece is written from your website and brand kit rather than from a script you bring.

Finished reels, ready to publish

From Pro, Quetzal makes AI reels for you: a presenter says a script written from your brand, with captions timed to each word. Each reel publishes like any other post.

Six networks from one plan

Instagram, Facebook, LinkedIn, TikTok, X and YouTube, each with its own version of the post and its own publishing schedule.

Next week is planned from last week's results

Every post is measured, and what worked on your own accounts shapes what comes next. No report to read.

What it costs at your size

Size	MakeUGC	Quetzal
One brand, three accounts	$59 (Start up)	$116 (Starter)
One brand, six accounts	Depends on their plan limits	$298 (Growth)
Three brands, three accounts each	Depends on their plan limits	$313 (3 × Starter)

One brand, three accounts

MakeUGC: $59 (Start up)
Quetzal: $116 (Starter)

One brand, six accounts

MakeUGC: Depends on their plan limits
Quetzal: $298 (Growth)

Three brands, three accounts each

MakeUGC: Depends on their plan limits
Quetzal: $313 (3 × Starter)

Monthly billing on both sides, each tool in its own unit (MakeUGC: per subscription). An account is one connected social profile. Three brands on Quetzal share one agency invoice, with the agency discount already applied.

Switching from MakeUGC

Nothing needs to move. Keep MakeUGC for the ads you test in paid campaigns, connect your social accounts to Quetzal and paste your website. Quetzal builds a brand kit from it and drafts your first week for review.

The two cover different ground: MakeUGC for ad creatives, Quetzal for the organic calendar on Instagram, Facebook, LinkedIn, TikTok, X and YouTube, planned from how your own posts perform.

Which one to choose

Choose Quetzal if your ads are covered but your social accounts go quiet between campaigns.

Try for free

Choose MakeUGC if your main job is testing many UGC-style video ads for paid campaigns.

Visit MakeUGC

Questions people ask

Is Quetzal better than MakeUGC?

For a different job. MakeUGC is built for UGC-style video ads, with a large library of AI actors and a video agent that recreates reference ads. Quetzal is for keeping your social accounts active every week, with reels as one part of the plan.

What is the main difference between Quetzal and MakeUGC?

MakeUGC starts from your script and turns it into an ad with an AI actor. Quetzal starts from your brand, plans the week, writes every post, designs the images, makes reels from Pro and publishes to six networks.

Which is cheaper for one brand with three accounts?

Billed monthly, one brand with three accounts costs $116 (Starter) on Quetzal and $59 (Start up) on MakeUGC. MakeUGC costs less to start and goes much deeper on UGC-style ads and AI actors. Quetzal's reels begin on Pro, and its price covers the rest of the account too.

Does MakeUGC create posts, images or video for you?

According to MakeUGC's own pages, checked on 30 September 2026: its AI helps you write when you ask; on video: video ads in UGC style with AI actors, product-in-hand videos and an agent that recreates a reference ad. Quetzal plans, writes and designs your posts on every plan, and makes AI reels from Pro.

Can I use Quetzal and MakeUGC together?

Yes, and it is a natural split. Run your paid creative tests in MakeUGC and let Quetzal keep the organic calendar full, with posts approved in review mode or published on full autopilot.

How do I move from MakeUGC to Quetzal?

There is nothing to migrate. Connect your accounts to Quetzal, paste your website and confirm the brand kit it builds. Your first week arrives as drafts, and you can keep MakeUGC for ads.

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How we compare

MakeUGC's prices were read from its pricing page on 30 September 2026 (monthly billing, USD). Features were checked on MakeUGC's own pages on 30 September 2026; where MakeUGC does not say, we write "not listed". We make Quetzal, so this is a vendor's comparison. If anything is wrong or out of date, write to hello@quetzaltech.es and we will correct it within 48 hours. MakeUGC is a trademark of its owner; Quetzal is not affiliated with MakeUGC.